It’s a scary time for marketing thanks to COVID-19. So many companies are facing a drop in the need for their services, an inability to service their customers or even struggling to keep their employees on the payroll. Other companies are getting creative and using the time to connect with customers in new and unusual ways. Here at JJR, we’ve been helping our clients do this through an innovative way of communicating that minimizes expense while maximizing the visual impact […]
With the world locked down, the COVID-19 pandemic has affected us all in one way or another. For business owners, the result has been frightening, confusing, and at times, devastating, not just here in the United States, but all around the globe. When the pandemic hit, I began receiving phone calls from friends and colleagues who know me as a marketing expert. They were asking for advice on their businesses and what they could do to stay afloat and secure […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 2. Executional Marketing Executional marketing, is designed to provide regular communication with the captive and prospective audiences so that they ultimately begin to anticipate it. Any effort that keeps the client connected to their audience can be considered executional marketing. This is a very effective type of marketing because it continues to build an […]
Welcome to our new Email series, The 5 Types of Marketing – short marketing tips and tricks to keep you on top of your marketing game during uncertain times. All marketing is not created equal, nor is it meant to be. So, in our relentless commitment to elevating companies and their marketing savvy, we’ve developed a brand-new way of understanding the many different types of marketing that can help businesses gain a greater awareness of their efforts and more confident […]
By Kylie Knur With Valentines’ Day around the corner, at JJR we have been reflecting on some of the ways to show your clients “Love” in the business world. Here are a few ways to show your clients love! 1. Send a welcome gift. Starting a partnership off with a welcome gift always adds a little icing to the cake. Your new clients know you’re thinking about them, and you’re excited to work together. Sending a box of chocolates […]
By Jackie Camacho-Ruiz Hosting an international event can be intimidating, even for those who are pros at putting together events in their home country. So that you can skip the intimidation routine and step out in confidence, I have seven expert tips and a few stories that will help you to plan your own international event. As the contributing authors in my book series, “Today’s Inspired Latina,” will tell you–and there are 152 of them—I work hard to create […]
JJR Marketing and Fig Factor Media broke boundaries last month with a trip to Goteborg, Sweden! Kylie and Grizel took flight to Sweden for the largest Nordic book fair. The Bokmassan book fair was visited by over 80,000 guests in it’s 4 days. They represented JJR Marketing and Fig Factor Media clients who had their books displayed at the fair. The ladies took some time to reflect on their journeys, and we wanted to share with you… Making the Leap […]
Speaking of “living in the moment”, Facebook live is a great way to get your followers to live in the moment – with you! How to use Facebook Live: Go to the News Feed, and tap the “Live” option represented by the camcorder icon. Give Facebook access to your camera and microphone Choose your privacy settings (Who do you want to see this?) Write a compelling description (Who are you, what will be covered, why should they tune in?) Tag […]
Keywords are everywhere! Just as a key opens a lock to something special, keywords offer an entrée to something new and exciting, in both business, and in life. When businesses hear the word “keyword” they often think of search engine optimization (SEO), which drives how many people find your website during an average internet search. SEO relies on embedded keywords in website content and coding. When an internet user searches for a particular keyword, they are more likely to bring […]
By Jackie Camacho-Ruiz Whether you’re choosing a side in an argument, leading a company, or taking off in your own private airplane, sometimes “doing it all” is all about perspective. I’ve had the question often in media interviews: How do you do all that you do? On the surface, my list is pretty daunting: wife and mother of two, CEO of JJR Marketing and Fig Factor Media, Founder of the Fig Factor Foundation, author of 13 books, international speaker […]