The weather might be snowy and cold, but that means more time inside to work in and ON our companies! JJR Marketing Inc. is here to help work ON your company, rather than in your company. Below are specific areas that we focus on to help businesses grow, from the inside out.
Social Media
When is it a good idea to start social media accounts?
- You have a solid customer base
- You sell products/services that are ever evolving
- You want to get connected in your industry
- You run specials and discounts
- You have an online purchasing platform
- You have a “final product” image you can share and summarize
- There’s more – but these are a few!
For this edition, here are 5 Social Media tips that you can use immediately!
- Update your profile photo and profile banner to draw attention.
- Use posts that engage your followers.
- Invite your connections. Most platforms allow you to send a personal invite to follow your page.
- Be present on your page! Post a video of you speaking to your customers rather than a designed post.
- Don’t always sell. It’s important to keep in mind you’re reaching into your clients’ personal lives thought social media. They don’t want to experience constant sales pitches.
Media Relations
First of all, what’s a media relations plan?
Media Relations/ Public Relations have multiple layers. What JJR does is play the “Match Game”—just like the TV game show—for your business in terms of matching your expertise and experience with local, trade and national media outlets. Media includes TV, radio, newspapers, print and digital magazines, podcasts, awards, and more.
When would you want to start a media relations plan?
- You’re looking to create authenticity for your business
- You’re ready to reach into new markets
- You are a thought leader in your industry – and have the content to prove it
- We can help with the content, don’t worry!
- You want to build credibility for your business
- You’ve earned recognition (We bet you have!)
In our monthly newsletter, we will highlight different marketing and public relations offerings and why they might be right for you. If you fit either category and want to talk – shoot us an email.
We hope you can implement these valuable tips today to jumpstart your social media or media relations planning.