We are excited to present you with a resource to kickstart your 2024 marketing efforts! This guide is designed to provide simple, straightforward, and easy-to-follow ideas that cover all aspects of marketing your business, from social media interactions to impactful PR stunts.
You can easily take this and expand it into a full-blown campaign that includes company-specific topics that will drive engagement with your audience. Until you are ready to do that, we have detailed the categories to help you to create unique, interactive, and customer-centric content that will help move your business forward in a competitive environment.
Weekly: 2 posts on social media
Monthly: 1 blog posting
Monthly: 1 email blast to your clients
Quarterly: 1 newsletter
Bi-annual: PR stunt
Social Media Post Ideas:
- Feature team members
- Feature products
- Feature services
- Run specials
- Behind the scenes
- Image and video
Blog Ideas:
- Give numbered tips (ex. 5 Tips for Social Media Posting)
- Consider using words that prospects search for online to improve SEO
- Give your team members a chance to write a blog on their expertise
- Be sure you are providing them with useful information
Email Blast Ideas:
- Give a friendly welcome from the founder/CEO
- Feature products, services, upcoming events
- Include your monthly blog
- Notify audience of specials
Newsletter Ideas:
- Highlight case studies for the quarter
- Highlight team members (birthdays, anniversaries, accomplishments)
- Showcase photos from the last month
- Highlight upcoming events
PR Stunt ideas
- Partner with a local nonprofit and make a donation or volunteer
- Give away a product
Get creative! Cover coffee all morning at a local business