“My target audience is everyone.” “I want to market far and wide—to everyone that will listen.” “I have a general market.” Over the last 17 years at JJR Marketing, we have heard these phrases from clients and prospects alike. Even though they might sound aspirational and inclusive, trying to appeal to everyone with your services or products is one of the worst things you can do for your go-to market strategy. These approaches are like spraying and praying or throwing […]
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