Live events are an amazing way to connect more deeply with an audience. The power of providing an experience cannot be replaced with any technology, but on the scale of marketing efforts, events are one of the toughest things to do. Event attendance is not guaranteed, and it can depend on a variety of factors that you cannot always control, such as distance and weather, and some that you can creatively control, like the messaging, appeal, and marketing promotions. This […]
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