Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game!
5. Cause Marketing
The last, but not least, coming in at number 5 – Cause marketing provides a key partnership with a nonprofit organization that yields opportunity to both the company and the nonprofit. Many companies come to us looking for these alliances and we love to make them and help with positive publicity for their generosity.
For example, when we were representing a local water park, we connected them with the Sheilah A. Doyle Foundation, an organization that gives hope to children who have lost their parents to homicide. The water park generously donated a day’s admission to the group and we were successfully able to make their generosity known in the media. It was a win-win for both organizations.
Cause marketing creates something to talk about and goodwill among your audience. It may not get the phone ringing immediately, but will build upon your relationship with your customers, prospects and the community at large.
Once you have your “recipe” for the type of marketing you need, and you’ve chosen the “ingredients,” or marketing activities you need to include, how do you bring it all together? You must develop a marketing calendar. Using the format or software program of your choice, a marketing calendar will help you integrate all of your efforts and assign them concrete, yet manageable deadlines. Your marketing calendar moves the project forward and keeps everyone involved accountable.
The “Five Types of Marketing” are powerful by themselves and unstoppable when combined vigorously with an integrated marketing plan. By understanding them, you will be in an ideal position to create the “optimal recipe” for your company’s marketing success.
Check out our Cause Marketing client case study: A Safe Haven
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