The Adaption During a Pandemic
THE CHALLENGE:
A Safe Haven had a vision to reignite their overall marketing strategies. From design, media relations, key event support, and more, they consulted JJR Marketing to provide a modern and surefire approach. Then came the unexpected COVID-19 Pandemic. The “normal” ways of approaching each campaign changed and so did the objectives.
Yet, with creative methods and out of the box ideas, adapting to new online reality was the mission. Pivoting to brand awareness for fundraising and media exposure to seek help in the times of this health crisis. The non-profit was seeking practical support to best serve their homeless population.
THE SOLUTION:
JJR Marketing was able to rally together and change the pace of this project in a matter of hours. The team adapted to new roles, managing social media accounts around the clock, sending pitches to the media all hours of the day, making connections and so much more. This had become something much bigger than media exposure, this was about media exposure to create funding to save lives.
Completed Campaigns:
- GoFundMe Campaign - Over $12,634 Raised
- Homeless Worker Heroes - Recognizing local heroes
- Yard Signs for Community Heroes - Fundraising
- Coronavirus Support - Providing COVID-19 Isolation Space
- Virtual 5K to End Homelessness - Total Reach: 292,299
- Live Concert with Laura Bretan - Total Reach: 27.3K
- Little Caesers Pizza Donated over 100 pizzas to ASH
- Nominated Neli Vazquez, Co-Founder and President of ASH for many awards including: Prospanica Award, CNN Heroes and the Nonprofit Professionals of the Year
- Social Media Reach Growth (Facebook: 80% growth)
Media Placements Featured In:
- WBBM-AM
- Business Class News
- Community Calendar Links: WGNTV, Patch, WTMX, WDRV, Yelp, CitySpark,
- WBEZ-AM
- WLS-AM’s The Jen Show
- Mental Health Weekly
- Yahoo Fianace
- Northwest Indiana Business Magazine
- Inside Indiana Business
- Chicago Business