Welcome to our new Email series, The 5 Types of Marketing – short marketing tips and tricks to keep you on top of your marketing game during uncertain times.
All marketing is not created equal, nor is it meant to be. So, in our relentless commitment to elevating companies and their marketing savvy, we’ve developed a brand-new way of understanding the many different types of marketing that can help businesses gain a greater awareness of their efforts and more confident understanding of how to best allocate their time, money and resources. We’ve coined this new perspective the “Five Types of Marketing” and by understanding what each of them do, you can work them into your marketing strategy and set realistic goals for success. In a way, the “Five Types” are like ingredients that you expertly add to your marketing plan to create the perfect, delicious result.
1. Foundational Marketing
The first type, Foundational marketing, refers to the key elements needed to create the baseline of a marketing campaign. Almost every client needs at least some forms of foundational marketing to implement their plan. Newer businesses and start- ups must prioritize their foundational pieces before other efforts can succeed. While these marketing activities will probably not make the phone ring immediately, they are important stepping stones to every other marketing initiative you take.
- A marketing calendar which outlines the entire campaign, complete with launch dates and deadlines
- A website/landing page so that a URL may be referenced in successive marketing efforts
- Logos or other graphic representation of client entities
- Social media pages where successive marketing efforts may be shared
- Printed brochures or materials that serve as connections for face to face meetings
- Collateral such as business cards, letterhead, etc.
Check out our Foundational Marketing client case study: TH HILSON
TH Hilson is a multi-generation chemical distributor with offices across the United States. They came to JJR based on the recent client success of NAWBO Chicago. Our mission was to solidify, professionalize and elevate their brand to be aligned with its vision and quality.
See how we helped TH Hilson set the foundations of their chemical business.
Stay tuned for type 2 next month! Remember if you enjoy our tips, share with your connections via Social media or email.
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