By Jackie Camacho-Ruiz The only way to develop a successful legacy is to create a culture that can continue. Legacy is not about building a business like a machine and then being able to walk away and leave it chugging along. It is in the language and atmosphere that you build with your employees that allows your business to continue to grow and innovate in a changing world. There’s no doubt that innovation has lots of air to breathe […]
By: Jacqueline Camacho-Ruiz A touch point in your business interaction is defined as any point of contact between you and your customer/contact. In other words, anything that has your company logo on it is essentially a touch point. It could be an email, newsletter, billboard, phone call, brochure, etc. In business, every single one of your touch points should be cohesive, consistent and strategic, constantly elevating your business reputation. For a personal brand, every touch point becomes even more […]
By Karen Dix, Senior Content Specialist If you asked a cowboy in the old west to show you his brand, he’d point to the seared flesh of one of his cows. “That’s my brand,” he’d say. “That cow is mine.” Nowadays, the word “brand” is used quite broadly and can mean many different things to today’s consumer and/or business owner. But it still has something in common with those metal irons—it marks what is someone else’s. What’s a Strong […]
By Jacqueline Camacho-Ruiz If you are always wondering “why is that…?” or “what if…?”, you may be in possession of a great amount of Intellectual curiosity! Intellectual curiosity is the desire to pursue, enjoy, and engage in learning opportunities and is beginning to replace the IQ as the measure of a person’s general potential. In school, students are many times pigeonholed as “gifted” or “remedial” based on standardized test scores without any regard to their intellectual curiosity. Yet research […]
By Shirley Mott, Content Specialist Welcome to a new year! Flipping the calendar to 2017 is a blessing to some of you; you’re ecstatic to leave 2016 behind and dig into a fresh beginning. Others, who perhaps didn’t think about goals or what they should improve on, approach the New Year with trepidation. JJR Marketing is greeting this new year with lots of excitement. A new theme, one that implies reaching new heights and growing, will guide the JJR […]
Of all the work that I have done at JJR, I can honestly say that I enjoyed my shadow day with Jackie the most because of the insight that it gave me into real-world marketing and the professional experience that I gained from just a few hours. The client meeting at The LaCava Center was extremely insightful in that it allowed me to meet face to face with a client for the first time ever and see the way that […]
By: Jacqueline Camacho-Ruiz We are risk-takers. Risk-taking is nothing new at JJR. A good example of this is a challenge we faced last year. Transformational Growth Partners (TGP), a high-performance coaching firm, originally came to JJR Marketing to launch its business with a new website and media relations. The owners then asked JJR to help them with a special project—a Kickstarter campaign for a book they were co-authoring with noted Top Fuel Kalitta Motorsports Crew Chief, James “Jim O.” […]
Recently, I proudly hosted the 10th anniversary party for my first entrepreneurial venture, JJR Marketing, and reflected upon how I built a successful business. It’s amazing to think how my humble, solopreneur venture has become a growing, well-respected firm with a thriving, dynamic team of 14 creatives and professionals that help me service a wide range of businesses and clients. I have learned so much along the journey, and I’ve always believed that if you’ve learned something, it’s important to […]
By Jacqueline Camacho-Ruiz. Owner & Make-It-Happen Director More and more businesses are hearing about how important it is to diversify their content. Just what does this mean, though? Diversifying content is expanding your efforts past your current platform. For instance, if you have amazing blogs, publish them on different channels. This will help build more loyal followers and grow your brand. It is also a cost effective way to connect with current customers and attract new ones. Here, we’ve […]
According to the dictionary, innovation means change, alteration, revolution, transformation, metamorphosis. You see, innovation isn’t purely thinking creatively. Innovation is thinking and then delivering. With innovation, you either invent something entirely new or augment something that already exists to make it better. However, there is a difference between the two. Creating something new asks, “What hasn’t been invented yet?” It constructs things that do not yet exist. Changing something that already exists begs the question, “How can this be better?” […]