Have you ever noticed when your phone gets to its final battery life things don’t seem to work as well as normal? You find yourself trying to dim the screen, mute notifications and more to save that remaining battery life? The same thing happens with our “internal” batteries! According to SelectHealth.org it is important that we not only recharge our cellphones to be sure they are working at their top performance, but that we do the same with our minds […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 5. Cause Marketing The last, but not least, coming in at number 5 – Cause marketing provides a key partnership with a nonprofit organization that yields opportunity to both the company and the nonprofit. Many companies come to us looking for these alliances and we love to make them and help with positive publicity […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 4. Innovative Marketing Coming in at number 4, we have innovative marketing! Innovation provides a disruptive marketing approach. It drives an unexpected, new perspective to existing marketing. Results may vary from immediate reaction to smoldering interest over a longer period of time. Clients have approached us for something innovative, and here are some ways […]
By Jacqueline S. Ruiz Today I’d like to introduce you to a special member of the team and the keeper of our graphic design inspiration, not to mention the love of my life. He’s the amazing designer that has helped grow JJR into one of the fastest-growing full-service marketing and public relations firms in the Chicagoland area….our Creative Director, Juan Pablo Ruiz (a.k.a., JP) The year JP joined the firm, we grew 56%, and mesmerized our clients at the […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 3. Time-Bound Marketing Welcome back to the Marketing Minute! We talked about Foundational Marketing, Executional marketing, and we are on to type 3! Time-bound marketing is, as it sounds, something that must be initiated and consumed within a particular window of time to be effective. Companies usually seek marketing help of this kind when […]
With the world locked down, the COVID-19 pandemic has affected us all in one way or another. For business owners, the result has been frightening, confusing, and at times, devastating, not just here in the United States, but all around the globe. When the pandemic hit, I began receiving phone calls from friends and colleagues who know me as a marketing expert. They were asking for advice on their businesses and what they could do to stay afloat and secure […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 2. Executional Marketing Executional marketing, is designed to provide regular communication with the captive and prospective audiences so that they ultimately begin to anticipate it. Any effort that keeps the client connected to their audience can be considered executional marketing. This is a very effective type of marketing because it continues to build an […]
Welcome to our new Email series, The 5 Types of Marketing – short marketing tips and tricks to keep you on top of your marketing game during uncertain times. All marketing is not created equal, nor is it meant to be. So, in our relentless commitment to elevating companies and their marketing savvy, we’ve developed a brand-new way of understanding the many different types of marketing that can help businesses gain a greater awareness of their efforts and more confident […]
By Jackie Camacho-Ruiz When it comes to excitement, corporate event planning has it all! It’s amazing to conceive the big vision of an event, then make sure all the details are in place for the big moment when things begin to unfold. I have planned so many events, from small retreats and workshops of a dozen or so, to large events like the Today’s Inspired Latina book launch, attended by nearly 500 people. While the size, time and place […]
By Jackie Camacho-Ruiz After 11 years as head of JJR Marketing, a Chicagoland marketing firm serving start-ups to Fortune 500s, I still delight in helping companies find the “right recipe” for their marketing. Like a chef experienced with different ingredients, I’ve found that not all marketing is the same, or designed for the same results. For some businesses, preparation of their marketing is the challenge while for others, it’s how to serve it up, or even, how to invite […]