If you are new to the marketing world, you may not truly realize just how much goes on behind the scenes to successfully marketing a client. Today we want to change that. We believe that by being more informed about the marketing process, you can help your brand reach new levels of success. To help with this, we’re sharing JJR Marketing’s tips for creating successful campaigns and content based on our specialist’s best practices.
1 – Project Management
- Always have your notebook open; that way, you are always prepared and ready to manage any upcoming tasks.
- Take the time to organize your client projects and upcoming meetings for the week at least once a week. Doing so will serve as an excellent reference for deciding the priority of tasks and determining what projects can be moved forward each day.
2 – Media Relations
- Make sure you are consistently transparent and honest with the media. It is always essential to ensure that you do not oversell clients to the media and portray them as someone or something they are not.
- When you land a media placement for a client, ensure that you stress the urgency of moving the project along expediently. The media moves quickly, and you want to be sure to convey this to clients.
3 – Publishing Process
- Make sure you find ways to stay organized. It is imperative that you keep track of all upcoming projects and any special events on the calendar.
- When preparing for meetings, make sure to send recap emails—these can serve as a reference point for your team members and clients when working on a project and ultimately helps limit confusion.
4 – Design and Websites
- Make sure to review all content as a team before sending it off to clients for review. Doing so ensures that clients have the best experience possible and receive thought-out designs that help their companies succeed.
- When designing new branding materials for a client, it is best to understand their likes, dislikes, and concerns before driving the project forward. Doing so protects company and client time, and in the end, makes sure that everyone is on the same page.
5 – Content Development
- When conducting interviews with clients for upcoming content creation, it is essential to be curious while interviewing, but ultimately conduct each interview in a manner that makes you feel most prepared and comfortable.
- Writer’s block happens to us all. Don’t be afraid to take a break and walk away from your writing. A fresh perspective allows us time to look at content from a new angle creatively.
6 – Content Editorial Analysis
- When working with a client to edit their content, it is important to be transparent about any questions you have for the client. Understanding the author’s goals will help you address them as you do your read-through of content.
- When creating the final developmental analysis for clients, make sure you include everything you loved about their content; doing so balances the authors’ confidence and ensures productive feedback on both ends.