Do you have a personal brand? If so, congratulations! You have an invaluable marketing tool at your disposal! The next step is to make sure you are getting your money’s worth out of it. In other words, USE IT!
Personal brands are about more than differentiating yourself from other thought leaders. Your personal brand is meant to help you position yourself as a thought leader, speaker, author, build brand equity, secure media opportunities and so much more. Your personal brand allows you to leave a legacy, to encapsulate the words, feelings, and messages that are truly important to you.
If you use your personal brand correctly, people should be able to identify that a marketing piece or campaign comes from YOU, just based on the look and feel of it. Therefore, if you have a personal brand, it makes sense to take a moment to see if you have truly incorporated it into your marketing in a real and meaningful way. This means that the elements of your personal brand are clearly visible and identifiable in all of your marketing efforts.
We’ve assembled a checklist to help you do your own audit concerning your personal brand. Is your brand incorporated into your marketing the way it should be? Only you can tell! Go through the checklist below and see how you do!
Imagery and Personal Brand Identity
- Photo shoot completed of personal brand owner in casual and business environments
- All imagery to be used is aligned with personal brand standards and guidelines
- Consider personal wardrobe to reflect colors
Website
- Logo and colors on used throughout site
- Tagline or slogan on home page
- Branded images throughout website
- Content tone and language aligned with personal brand standards
- All design meets set standards
Playbook
- Logo
- Stationary
- Guidelines
- Purpose
- Mission
- Vision
- Core values
- Personal phrases
- Brand Story
Social Media
- Logo visible on cover page
- Tagline or slogan on cover page
- Posts use content tone and language aligned with personal brand
- Posts contain 80% subscriber value and 20% advertising, with the value coming from personal reflections, knowledge, tips and tricks from personal brand owner
- Post images are aligned with personal brand colors and standards
- Replies to comments/chatbots, etc. use content and language aligned with personal brand
Printed Marketing Collateral and Advertisements
- Business cards designed with new design elements (logo, font, colors, etc. )
- Brochures or other marketing materials designed with new design elements (logo, font, colors, etc.)
- Advertisements designed with new design elements (logo, font, colors, etc.)
- New images of personal brand owner incorporated into redesigns where appropriate
- Tagline/slogan included on all redesigns
Podcast
- Cover for podcast incorporates and adheres to personal brand design standards and guidelines
- Tagline or slogan used to open and/or close show
- Guests reflect values and interests of personal brand owner
- Any merchandise reflects personal brand slogan, colors, and guidelines
Blogs
- Choice of cover images in line with personal brand standards and guidelines
- Use of content and language in line with personal brand standards
- Liberal use of tagline or slogan throughout blog posts
PowerPoints and Presentations
- Slides designed with new design elements (logo, font, colors, etc. )
- New images of personal brand owner incorporated into redesigns where appropriate
- Tagline/slogan included on home page slide/presentation
Merchandise
- Items selected reflect the values and interests of the personal brand owner
- Designs use personal brand logo and adhere to all design standards and guidelines in regard to colors, font, etc.
- Merchandise is distributed and/or promoted and sold in a way that is in line with the values and interests of the personal brand owner
After taking a look at this list it should become crystal clear to you where you need to further incorporate your personal brand and where you are on track. At JJR Marketing, we specialize in helping thought leaders and aspiring entrepreneurs develop their personal brand and take it forth into the world with their marketing efforts. If we can help you, please contact us for a discovery conversation at 630.786.6116 or contact us here.