By Kylie Knur With Valentines’ Day around the corner, at JJR we have been reflecting on some of the ways to show your clients “Love” in the business world. Here are a few ways to show your clients love! 1. Send a welcome gift. Starting a partnership off with a welcome gift always adds a little icing to the cake. Your new clients know you’re thinking about them, and you’re excited to work together. Sending a box of chocolates […]
By Jackie Camacho-Ruiz Hosting an international event can be intimidating, even for those who are pros at putting together events in their home country. So that you can skip the intimidation routine and step out in confidence, I have seven expert tips and a few stories that will help you to plan your own international event. As the contributing authors in my book series, “Today’s Inspired Latina,” will tell you–and there are 152 of them—I work hard to create […]
JJR Marketing and Fig Factor Media broke boundaries last month with a trip to Goteborg, Sweden! Kylie and Grizel took flight to Sweden for the largest Nordic book fair. The Bokmassan book fair was visited by over 80,000 guests in it’s 4 days. They represented JJR Marketing and Fig Factor Media clients who had their books displayed at the fair. The ladies took some time to reflect on their journeys, and we wanted to share with you… Making the Leap […]
By Jackie Camacho-Ruiz Winning an award can change your life in a multitude of ways. Most notably, you will be able to add one, hyphenated, very powerful word to the description of your product or service. The word? Award-winning! Winning an award elevates your products and services to a higher level, which naturally means that your customer’s expectations of you will also increase. If you’re like most people, your expectations of yourself will increase as well. After all, once […]
Speaking of “living in the moment”, Facebook live is a great way to get your followers to live in the moment – with you! How to use Facebook Live: Go to the News Feed, and tap the “Live” option represented by the camcorder icon. Give Facebook access to your camera and microphone Choose your privacy settings (Who do you want to see this?) Write a compelling description (Who are you, what will be covered, why should they tune in?) Tag […]
Keywords are everywhere! Just as a key opens a lock to something special, keywords offer an entrée to something new and exciting, in both business, and in life. When businesses hear the word “keyword” they often think of search engine optimization (SEO), which drives how many people find your website during an average internet search. SEO relies on embedded keywords in website content and coding. When an internet user searches for a particular keyword, they are more likely to bring […]
By Jackie Camacho-Ruiz Sig·nif·i·cance (/siɡˈnifikəns/) The quality of being worthy of attention; importance. The meaning to be found in words or events. No matter who you are, where you live, or what you do, you are given one life to live on this Earth. What will you do with that life? Some of us live intentionally, with a plan and a bucket list of things to do. Others never give tomorrow a second thought, or possibly live in fear […]
By Jackie Camacho-Ruiz Whether you’re choosing a side in an argument, leading a company, or taking off in your own private airplane, sometimes “doing it all” is all about perspective. I’ve had the question often in media interviews: How do you do all that you do? On the surface, my list is pretty daunting: wife and mother of two, CEO of JJR Marketing and Fig Factor Media, Founder of the Fig Factor Foundation, author of 13 books, international speaker […]
By Jackie Camacho-Ruiz The previous blog talked about how to craft the foundation of your mission, finding the “why,” solidifying your vision, and being consistent in your messaging and commitment. It described my efforts in establishing the Fig Factor Foundation and how I built an evangelistic group of supporters for Today’s Inspired Latina. Now we continue with the rest of the story of how to build a community. After you have a solid foundation in place, what do you […]
By Jackie Camacho-Ruiz When you have a passion and a mission to take a message to the world, you can’t do it alone. You must build a community! Building a community happens intentionally or even on accident. A well-placed, catchy hashtag, meme, or funny video can launch a movement and build a community of like-minded thinkers across cyberspace. An event, like a rally or protest, unites people in a mission to produce change or maintain the status quo. But […]