By: Elizabeth Sobiski Just what is collaboration? Merriam-Webster defines collaboration as “to work jointly with others or together, especially in an intellectual endeavor.” For businesses, this is an essential brick in the path to success. A team that works well together produces amazing results and often exceeds expectations. Here are four tips for improving collaboration efforts: Clearly define goals. Team members need to understand what role they are playing and how that role is critical to the overall success […]
By: Jacqueline Camacho-Ruiz We are risk-takers. Risk-taking is nothing new at JJR. A good example of this is a challenge we faced last year. Transformational Growth Partners (TGP), a high-performance coaching firm, originally came to JJR Marketing to launch its business with a new website and media relations. The owners then asked JJR to help them with a special project—a Kickstarter campaign for a book they were co-authoring with noted Top Fuel Kalitta Motorsports Crew Chief, James “Jim O.” […]
By: Claudia Martinez, Marketing Coordinator Looking back to December 2015, I would never have imagined where “20 Seconds of INSANE courage” would take me. December 2015 through May 2016 was perhaps one of the most difficult times of my life. In December of 2015, I graduated with a B.S. in Marketing from the University of Illinois at Chicago. Everything seemed perfect then. I had already received experience at internships with Telemundo Chicago, The Resurrection Project, Akira Chicago and even […]
Recently, I proudly hosted the 10th anniversary party for my first entrepreneurial venture, JJR Marketing, and reflected upon how I built a successful business. It’s amazing to think how my humble, solopreneur venture has become a growing, well-respected firm with a thriving, dynamic team of 14 creatives and professionals that help me service a wide range of businesses and clients. I have learned so much along the journey, and I’ve always believed that if you’ve learned something, it’s important to […]
By Jacqueline Camacho-Ruiz. Owner & Make-It-Happen Director More and more businesses are hearing about how important it is to diversify their content. Just what does this mean, though? Diversifying content is expanding your efforts past your current platform. For instance, if you have amazing blogs, publish them on different channels. This will help build more loyal followers and grow your brand. It is also a cost effective way to connect with current customers and attract new ones. Here, we’ve […]
By Juan Pablo Ruiz, Creative Director & Melissa Noto, Graphic Artist. Ghostwriting/Editing by Shirley Mott. Did you ever wonder why we see so many articles talking about employee dissatisfaction or un-motivated managers? Perhaps they’ve yet to learn the advantages of fostering creativity in the workplace. The 9-to-5 cubicle grind inherent in the traditional workplace doesn’t leave room for, or encourage, creativity. Being creative at work generally means taking risks, which might make you hesitate. Fear of the unknown is […]
By Shirley Mott, Content Specialist at JJR Marketing It’s time to climb the mountain. But, never, ever reach the top. Why would I ever say that? After all, isn’t it everyone’s goal to ascend to the pinnacle: of success, of popularity, of business growth? Perhaps it’s the journey that is more important, complete with missteps and tumbles. Andy Rooney once said “Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re […]
By Herb Escher, Dale Carnegie Training Employees who are passionate about what they do and who they work for are natural brand advocates. Give them a chance and they’ll tell everyone the great things that are happening with the company, both in person and through social media. These people are the employees any organization would love to have. Here are five ways to create this enthusiasm within your business. Culture. Senior leaders need to be aligned with everyone else […]
By Brenda Pascoe, Mission Manager at JJR Marketing What’s a six letter word that’s scarier than ghosts? –Change. Transitioning from college into my big girl job was a scary thought but I knew I was ready to take a leap of faith. I was one of the lucky ones because, after my last final, I started working with JJR the following day! Things happened so fast fear itself did not get a chance to catch me. What I did […]
By Michele Kelly, Senior Content Editor Or at least tell me that you love the things I love. Because if you do, I just might buy what you’re selling. Wait, what??!!? If I whispered those words of endearment to one of my clients, I might be escorted out of the building by a nice man in a blue uniform. Yet, that’s the sentiment behind cause marketing, the epitome of corporate marriages. The union of for-profits with nonprofits defies criticism. […]