By: Jacqueline Camacho-Ruiz A touch point in your business interaction is defined as any point of contact between you and your customer/contact. In other words, anything that has your company logo on it is essentially a touch point. It could be an email, newsletter, billboard, phone call, brochure, etc. In business, every single one of your touch points should be cohesive, consistent and strategic, constantly elevating your business reputation. For a personal brand, every touch point becomes even more […]
From running my business, to addressing a national audience, to writing my next book, to helping my kids with homework, to piloting a flight cross country, I wake up every day with a goal to “make it happen” for my clients, friends, loved ones…and myself! I don’t know about you, but I get a tingly feeling of self-satisfaction when I check something off a list or achieve the day’s goal by 10 a.m. My business card states that I am […]
By Karen Dix, Senior Content Specialist If you asked a cowboy in the old west to show you his brand, he’d point to the seared flesh of one of his cows. “That’s my brand,” he’d say. “That cow is mine.” Nowadays, the word “brand” is used quite broadly and can mean many different things to today’s consumer and/or business owner. But it still has something in common with those metal irons—it marks what is someone else’s. What’s a Strong […]
By Ashley Mayer, Lead Mission Manager Leadership can be defined in various ways depending on whom you talk to. To me, leadership is something that I had to grow into and learn to embrace. Once I began to see the impact I could have on others through example, I began to embrace leadership. When I was in college, I was part of the track and cross-country teams, and an outstanding coach led both teams. He taught me what it […]
By Jacqueline Camacho-Ruiz If you are always wondering “why is that…?” or “what if…?”, you may be in possession of a great amount of Intellectual curiosity! Intellectual curiosity is the desire to pursue, enjoy, and engage in learning opportunities and is beginning to replace the IQ as the measure of a person’s general potential. In school, students are many times pigeonholed as “gifted” or “remedial” based on standardized test scores without any regard to their intellectual curiosity. Yet research […]
By Jacqueline Camacho-Ruiz It was a beautiful night in my hometown in Mexico. I was playing with my friends in the town plaza. Little did I know that my joyful play was about to be erupted by one of the most difficult times I have experienced. “Your house is on fire Jackie, your house is on fire”- people yelled in the center of town. At first, I thought it was a joke. Then, it started to sink it. My […]
By Shirley Mott, Content Specialist Welcome to a new year! Flipping the calendar to 2017 is a blessing to some of you; you’re ecstatic to leave 2016 behind and dig into a fresh beginning. Others, who perhaps didn’t think about goals or what they should improve on, approach the New Year with trepidation. JJR Marketing is greeting this new year with lots of excitement. A new theme, one that implies reaching new heights and growing, will guide the JJR […]
Of all the work that I have done at JJR, I can honestly say that I enjoyed my shadow day with Jackie the most because of the insight that it gave me into real-world marketing and the professional experience that I gained from just a few hours. The client meeting at The LaCava Center was extremely insightful in that it allowed me to meet face to face with a client for the first time ever and see the way that […]
By Ashley Mayer, Lead Mission Manager Effective planning is a key ingredient for success. The dreams and goals that each of us has cannot be achieved if not for proper planning. That book you have been wanting to write, the vacation you are anticipating to take, the business plan you have been dreaming of implementing, these all take careful and strategic planning to make a reality. With the New Year just around the corner, now is the perfect time […]
By: Elizabeth Sobiski Just what is collaboration? Merriam-Webster defines collaboration as “to work jointly with others or together, especially in an intellectual endeavor.” For businesses, this is an essential brick in the path to success. A team that works well together produces amazing results and often exceeds expectations. Here are four tips for improving collaboration efforts: Clearly define goals. Team members need to understand what role they are playing and how that role is critical to the overall success […]