Category : Business

So there you are, ready to create a completely amazing marketing strategy. Only you find yourself sitting at the desk with a blank sheet of paper or empty computer document in front of you. Sure, you have plenty of ideas for this strategy – but where do you start? Fear not, there is a solution to your dilemma. To begin with, know the underlying principles of a marketing campaign. These principles are: Target audience(s) Key message(s) Delivery vehicle(s) These points […]