It’s January and by this time, most businesses either have a marketing strategy, or even a marketing calendar in place for 2022. Or if not, their marketing calendar is in some stage of completion, whether that’s conception or scheduling. The difference between a marketing strategy and marketing calendar Creating a marketing strategy and creating a schedule, or marketing calendar, for it are two different things. Your marketing strategy is your idea and overall approach to your marketing for the year. […]
We are smack dab in the middle of the season of giving, and a time when companies who give back gladly offer their assistance to their favorite charities and nonprofits. At JJR Marketing, generosity is in our DNA, so we support and encourage our clients to make giving back a part of their overall marketing strategy. We firmly believe that companies who give back receive more than they sacrifice in terms of corporate goodwill employee appreciation, and community respect. According […]
There are two very important tools in any marketer’s toolbox that must be understood to be used effectively—the difference between advertising and public relations. While both are effective and have a place in any marketing strategy, there are some unique advantages to each one, depending on your objective. At JJR Marketing, we provide advertising and public relations services. We create and manage ad campaigns for clients, but we are known for putting “your brand in the media,” and have received […]
The cooler temperatures of autumn herald sweater weather and seasonal fall flavors in the coffee shops and grocery stores, but it should also encourage a review of your company’s autumn marketing strategy. It’s not too late in the year to try something new –something that will breathe new life into your marketing communications efforts. Then you can end the year with a strong profit margin and a clear direction as you head into 2022. We’ve developed a new way to […]
Do you have a personal brand? If so, congratulations! You have an invaluable marketing tool at your disposal! The next step is to make sure you are getting your money’s worth out of it. In other words, USE IT! Personal brands are about more than differentiating yourself from other thought leaders. Your personal brand is meant to help you position yourself as a thought leader, speaker, author, build brand equity, secure media opportunities and so much more. Your personal brand […]
Project management is the heart, the core, of any business, including here at JJR Marketing. Regardless of what business you are in, it should be at the core of yours, too, even if you call it by a different name. How can I be so sure of this? Because I’ve experienced business both ways—within the chaos of an unmanaged project and when it’s run well, using project management methodologies. Chaos leads to stress, miscommunication, and, sadly, missed deadlines or opportunities […]
At JJR Marketing, we love marketing for nonprofit organizations! We appreciate how the values of nonprofit organizations drive decisions, and it is that appreciation that helps us effectively help them reach their audience with innovative programs. Through the years, we have helped numerous nonprofit organizations expand their audience and donor base, and our experience has created a service niche for us within our agency. One of the first nonprofits we helped was the Sheliah Doyle Foundation (for children who have […]
Many people have heard of media kits or press kits but they are unsure how to actually make one. A media kit is an important tool for companies, authors and public relations companies to offer local newspapers, broadcast channels, bloggers, freelance writers, trade media, and reporters in order to tell their story. Reporters, columnists and other content creators regularly use media kits to learn about a news subject from the inside out. The media kit is designed to make a […]
If you are new to the marketing world, you may not truly realize just how much goes on behind the scenes to successfully marketing a client. Today we want to change that. We believe that by being more informed about the marketing process, you can help your brand reach new levels of success. To help with this, we’re sharing JJR Marketing’s tips for creating successful campaigns and content based on our specialist’s best practices. 1 – Project Management Always have […]
Have you ever noticed when your phone gets to its final battery life things don’t seem to work as well as normal? You find yourself trying to dim the screen, mute notifications and more to save that remaining battery life? The same thing happens with our “internal” batteries! According to SelectHealth.org it is important that we not only recharge our cellphones to be sure they are working at their top performance, but that we do the same with our minds […]