Many people have heard of media kits or press kits but they are unsure how to actually make one. A media kit is an important tool for companies, authors and public relations companies to offer local newspapers, broadcast channels, bloggers, freelance writers, trade media, and reporters in order to tell their story. Reporters, columnists and other content creators regularly use media kits to learn about a news subject from the inside out. The media kit is designed to make a […]
If you are new to the marketing world, you may not truly realize just how much goes on behind the scenes to successfully marketing a client. Today we want to change that. We believe that by being more informed about the marketing process, you can help your brand reach new levels of success. To help with this, we’re sharing JJR Marketing’s tips for creating successful campaigns and content based on our specialist’s best practices. 1 – Project Management Always have […]
The weather might be snowy and cold, but that means more time inside to work in and ON our companies! JJR Marketing Inc. is here to help work ON your company, rather than in your company. Below are specific areas that we focus on to help businesses grow, from the inside out. Social Media When is it a good idea to start social media accounts? You have a solid customer base You sell products/services that are ever evolving You want […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 3. Time-Bound Marketing Welcome back to the Marketing Minute! We talked about Foundational Marketing, Executional marketing, and we are on to type 3! Time-bound marketing is, as it sounds, something that must be initiated and consumed within a particular window of time to be effective. Companies usually seek marketing help of this kind when […]
It’s a scary time for marketing thanks to COVID-19. So many companies are facing a drop in the need for their services, an inability to service their customers or even struggling to keep their employees on the payroll. Other companies are getting creative and using the time to connect with customers in new and unusual ways. Here at JJR, we’ve been helping our clients do this through an innovative way of communicating that minimizes expense while maximizing the visual impact […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 2. Executional Marketing Executional marketing, is designed to provide regular communication with the captive and prospective audiences so that they ultimately begin to anticipate it. Any effort that keeps the client connected to their audience can be considered executional marketing. This is a very effective type of marketing because it continues to build an […]
By Jackie Camacho-Ruiz Hosting an international event can be intimidating, even for those who are pros at putting together events in their home country. So that you can skip the intimidation routine and step out in confidence, I have seven expert tips and a few stories that will help you to plan your own international event. As the contributing authors in my book series, “Today’s Inspired Latina,” will tell you–and there are 152 of them—I work hard to create […]
By Jackie Camacho-Ruiz Winning an award can change your life in a multitude of ways. Most notably, you will be able to add one, hyphenated, very powerful word to the description of your product or service. The word? Award-winning! Winning an award elevates your products and services to a higher level, which naturally means that your customer’s expectations of you will also increase. If you’re like most people, your expectations of yourself will increase as well. After all, once […]
Speaking of “living in the moment”, Facebook live is a great way to get your followers to live in the moment – with you! How to use Facebook Live: Go to the News Feed, and tap the “Live” option represented by the camcorder icon. Give Facebook access to your camera and microphone Choose your privacy settings (Who do you want to see this?) Write a compelling description (Who are you, what will be covered, why should they tune in?) Tag […]
By Jackie Camacho-Ruiz The previous blog talked about how to craft the foundation of your mission, finding the “why,” solidifying your vision, and being consistent in your messaging and commitment. It described my efforts in establishing the Fig Factor Foundation and how I built an evangelistic group of supporters for Today’s Inspired Latina. Now we continue with the rest of the story of how to build a community. After you have a solid foundation in place, what do you […]