If you sell a product or a service, there are very few things you can do that will make you more successful than understanding your target audience. If you understand your target audience it will allow you to.. Position what you have to offer in a more appealing way Develop products/services that are more likely to sell Find more opportunities and inroads to position your products/services Gain ambassadors, fans, and followers who can relate to what you are selling and […]
Summer is the perfect time to launch some summer marketing ideas that take advantage of the season. With people feeling relaxed and receptive to new places and activities, it may be the perfect time to reach people in an unexpected way with your messages about your product or service. We’ve put together a list of great summer marketing ideas that can heat up your engagement with current customers as well as your outreach to new ones. 1) Partner or Participate […]
If you work with marketing or public relations professionals you have probably heard the term “media list” mentioned and wondered, what is a media list? A media list is the prime tool of a public relations specialist. It’s a collection of contacts for trade, local, and broadcast media who are receptive to news tips, story pitches, and press releases. Once an organization or an individual has news to share, the media list is their guidepost for where to send it. […]
It’s January and by this time, most businesses either have a marketing strategy, or even a marketing calendar in place for 2022. Or if not, their marketing calendar is in some stage of completion, whether that’s conception or scheduling. The difference between a marketing strategy and marketing calendar Creating a marketing strategy and creating a schedule, or marketing calendar, for it are two different things. Your marketing strategy is your idea and overall approach to your marketing for the year. […]
There are two very important tools in any marketer’s toolbox that must be understood to be used effectively—the difference between advertising and public relations. While both are effective and have a place in any marketing strategy, there are some unique advantages to each one, depending on your objective. At JJR Marketing, we provide advertising and public relations services. We create and manage ad campaigns for clients, but we are known for putting “your brand in the media,” and have received […]
The cooler temperatures of autumn herald sweater weather and seasonal fall flavors in the coffee shops and grocery stores, but it should also encourage a review of your company’s autumn marketing strategy. It’s not too late in the year to try something new –something that will breathe new life into your marketing communications efforts. Then you can end the year with a strong profit margin and a clear direction as you head into 2022. We’ve developed a new way to […]
Many people have heard of media kits or press kits but they are unsure how to actually make one. A media kit is an important tool for companies, authors and public relations companies to offer local newspapers, broadcast channels, bloggers, freelance writers, trade media, and reporters in order to tell their story. Reporters, columnists and other content creators regularly use media kits to learn about a news subject from the inside out. The media kit is designed to make a […]
If you are new to the marketing world, you may not truly realize just how much goes on behind the scenes to successfully marketing a client. Today we want to change that. We believe that by being more informed about the marketing process, you can help your brand reach new levels of success. To help with this, we’re sharing JJR Marketing’s tips for creating successful campaigns and content based on our specialist’s best practices. 1 – Project Management Always have […]
The weather might be snowy and cold, but that means more time inside to work in and ON our companies! JJR Marketing Inc. is here to help work ON your company, rather than in your company. Below are specific areas that we focus on to help businesses grow, from the inside out. Social Media When is it a good idea to start social media accounts? You have a solid customer base You sell products/services that are ever evolving You want […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 3. Time-Bound Marketing Welcome back to the Marketing Minute! We talked about Foundational Marketing, Executional marketing, and we are on to type 3! Time-bound marketing is, as it sounds, something that must be initiated and consumed within a particular window of time to be effective. Companies usually seek marketing help of this kind when […]