It’s a scary time for marketing thanks to COVID-19. So many companies are facing a drop in the need for their services, an inability to service their customers or even struggling to keep their employees on the payroll. Other companies are getting creative and using the time to connect with customers in new and unusual ways. Here at JJR, we’ve been helping our clients do this through an innovative way of communicating that minimizes expense while maximizing the visual impact […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 2. Executional Marketing Executional marketing, is designed to provide regular communication with the captive and prospective audiences so that they ultimately begin to anticipate it. Any effort that keeps the client connected to their audience can be considered executional marketing. This is a very effective type of marketing because it continues to build an […]
By Jackie Camacho-Ruiz Hosting an international event can be intimidating, even for those who are pros at putting together events in their home country. So that you can skip the intimidation routine and step out in confidence, I have seven expert tips and a few stories that will help you to plan your own international event. As the contributing authors in my book series, “Today’s Inspired Latina,” will tell you–and there are 152 of them—I work hard to create […]
By Jackie Camacho-Ruiz Winning an award can change your life in a multitude of ways. Most notably, you will be able to add one, hyphenated, very powerful word to the description of your product or service. The word? Award-winning! Winning an award elevates your products and services to a higher level, which naturally means that your customer’s expectations of you will also increase. If you’re like most people, your expectations of yourself will increase as well. After all, once […]
Speaking of “living in the moment”, Facebook live is a great way to get your followers to live in the moment – with you! How to use Facebook Live: Go to the News Feed, and tap the “Live” option represented by the camcorder icon. Give Facebook access to your camera and microphone Choose your privacy settings (Who do you want to see this?) Write a compelling description (Who are you, what will be covered, why should they tune in?) Tag […]
By Jackie Camacho-Ruiz The previous blog talked about how to craft the foundation of your mission, finding the “why,” solidifying your vision, and being consistent in your messaging and commitment. It described my efforts in establishing the Fig Factor Foundation and how I built an evangelistic group of supporters for Today’s Inspired Latina. Now we continue with the rest of the story of how to build a community. After you have a solid foundation in place, what do you […]
By Jackie Camacho-Ruiz When you have a passion and a mission to take a message to the world, you can’t do it alone. You must build a community! Building a community happens intentionally or even on accident. A well-placed, catchy hashtag, meme, or funny video can launch a movement and build a community of like-minded thinkers across cyberspace. An event, like a rally or protest, unites people in a mission to produce change or maintain the status quo. But […]
Many businesses wonder how they can land media opportunities, feeling as though they are not worthy of “feel-good” stories that can be shared with others. There is always an opportunity to share valuable content that activates the audience- through clever, strategic PR Stunts…but what, exactly, are PR Stunts? PR Stunts are either events or initiatives that connect two or more organizations (typically a local business to a nonprofit) with a clear intention to benefit both. The receiving organization (i.e. nonprofit) […]
By Jackie Camacho-Ruiz When it comes to excitement, corporate event planning has it all! It’s amazing to conceive the big vision of an event, then make sure all the details are in place for the big moment when things begin to unfold. I have planned so many events, from small retreats and workshops of a dozen or so, to large events like the Today’s Inspired Latina book launch, attended by nearly 500 people. While the size, time and place […]
By Shirley Mott, Content Specialist Welcome to a new year! Flipping the calendar to 2017 is a blessing to some of you; you’re ecstatic to leave 2016 behind and dig into a fresh beginning. Others, who perhaps didn’t think about goals or what they should improve on, approach the New Year with trepidation. JJR Marketing is greeting this new year with lots of excitement. A new theme, one that implies reaching new heights and growing, will guide the JJR […]