The cooler temperatures of autumn herald sweater weather and seasonal fall flavors in the coffee shops and grocery stores, but it should also encourage a review of your company’s autumn marketing strategy. It’s not too late in the year to try something new –something that will breathe new life into your marketing communications efforts. Then you can end the year with a strong profit margin and a clear direction as you head into 2022. We’ve developed a new way to […]
Do you have a personal brand? If so, congratulations! You have an invaluable marketing tool at your disposal! The next step is to make sure you are getting your money’s worth out of it. In other words, USE IT! Personal brands are about more than differentiating yourself from other thought leaders. Your personal brand is meant to help you position yourself as a thought leader, speaker, author, build brand equity, secure media opportunities and so much more. Your personal brand […]
At JJR Marketing, we love marketing for nonprofit organizations! We appreciate how the values of nonprofit organizations drive decisions, and it is that appreciation that helps us effectively help them reach their audience with innovative programs. Through the years, we have helped numerous nonprofit organizations expand their audience and donor base, and our experience has created a service niche for us within our agency. One of the first nonprofits we helped was the Sheliah Doyle Foundation (for children who have […]
Many people have heard of media kits or press kits but they are unsure how to actually make one. A media kit is an important tool for companies, authors and public relations companies to offer local newspapers, broadcast channels, bloggers, freelance writers, trade media, and reporters in order to tell their story. Reporters, columnists and other content creators regularly use media kits to learn about a news subject from the inside out. The media kit is designed to make a […]
If you are new to the marketing world, you may not truly realize just how much goes on behind the scenes to successfully marketing a client. Today we want to change that. We believe that by being more informed about the marketing process, you can help your brand reach new levels of success. To help with this, we’re sharing JJR Marketing’s tips for creating successful campaigns and content based on our specialist’s best practices. 1 – Project Management Always have […]
The weather might be snowy and cold, but that means more time inside to work in and ON our companies! JJR Marketing Inc. is here to help work ON your company, rather than in your company. Below are specific areas that we focus on to help businesses grow, from the inside out. Social Media When is it a good idea to start social media accounts? You have a solid customer base You sell products/services that are ever evolving You want […]
This summer, JJR marketing, was thrilled to create an eight-week marketing course for students and professionals interested in marketing and public relations. We had interns that range from current college students, recent college graduates, and professionals who are well into their careers. The interns were able to assist us with real-life client projects, as well as follow an eight week outline of projects to be sure they got an idea of all aspects in the industry. Our eight-week course covers […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 5. Cause Marketing The last, but not least, coming in at number 5 – Cause marketing provides a key partnership with a nonprofit organization that yields opportunity to both the company and the nonprofit. Many companies come to us looking for these alliances and we love to make them and help with positive publicity […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 4. Innovative Marketing Coming in at number 4, we have innovative marketing! Innovation provides a disruptive marketing approach. It drives an unexpected, new perspective to existing marketing. Results may vary from immediate reaction to smoldering interest over a longer period of time. Clients have approached us for something innovative, and here are some ways […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 3. Time-Bound Marketing Welcome back to the Marketing Minute! We talked about Foundational Marketing, Executional marketing, and we are on to type 3! Time-bound marketing is, as it sounds, something that must be initiated and consumed within a particular window of time to be effective. Companies usually seek marketing help of this kind when […]