We know that business owners juggle numerous responsibilities, and allocating time effectively can be a challenge. As 2024 begins, it’s the perfect time to reassess your work strategies and consider how marketing tools can enhance productivity. Marketing is not a field you can afford to sideline, as it often dictates the visibility and success of your business. We are here to help you find the right approach to manage your marketing strategies more effectively, offer tips on productivity, and supply […]
Showing gratitude to others is essential for building strong and lasting relationships, and when businesses show appreciation to their customers, it can lead to a range of positive actions and outcomes. Creating a strong customer-centric approach and building genuine relationships results in loyal, engaged customers who actively contribute to a business’s success. Here are some suggestions on how you and your business can go above and beyond to express appreciation to your customers, not only during the holidays but throughout […]
This special time every year is marked by countless events including, author book launches, global festivals, grand openings, literary festivals, awards ceremonies, and so much more! It was also Hispanic Heritage Month, and being a Latina-owned marketing agency and publisher we pride ourselves in elevating many of these Latino/a stories during this time. Overall, many lives were touched, stories were told, businesses were elevated, authors were celebrated, and impact was made! Here’s a recap of all the adventures we took […]
The holidays are just around the corner (even if it’s only October 👀), but don’t get into relaxation and party mode yet! Put down the eggnog you’re thinking of, roll up your sleeves, and get ready to kick off the holidays in a memorable and meaningful way. Putting together a plan early—think set it and forget it (like a crockpot for marketing)—will let you make the most of this holiday marketing season. The added benefit? Giving you and your team […]
Hear from JJR Marketing’s, Kylie Knur, as she shares insights to the new book from Author and CEO, Jacqueline S. Ruiz, “The Golden Five Framework for marketing success in the 21st century”. Stick around to the end for a unique opportunity to get your own copy free! What’s inside: In her new book, Jackie S. Ruiz takes the reader on an informative adventure to understand how you can harness The Golden Five Framework for marketing success in the 21st century. […]
“My target audience is everyone.” “I want to market far and wide—to everyone that will listen.” “I have a general market.” Over the last 17 years at JJR Marketing, we have heard these phrases from clients and prospects alike. Even though they might sound aspirational and inclusive, trying to appeal to everyone with your services or products is one of the worst things you can do for your go-to market strategy. These approaches are like spraying and praying or throwing […]
Live events are an amazing way to connect more deeply with an audience. The power of providing an experience cannot be replaced with any technology, but on the scale of marketing efforts, events are one of the toughest things to do. Event attendance is not guaranteed, and it can depend on a variety of factors that you cannot always control, such as distance and weather, and some that you can creatively control, like the messaging, appeal, and marketing promotions. This […]
Summer is in full swing, and the heat brings about an exhilarating lineup of festivals and family get-togethers. It is a time to enjoy the beautiful weather, take vacations, and refresh. With all the added activities and distractions, it can be easy to forget about the pulse of your business. Marketing should continue to be an integral part of your business throughout the year. This season represents an opportunity to check in on your marketing activities and perhaps, based on […]
The alignment of your brand is important, from your website and social media to advertising and print materials. This doesn’t mean every message, post, blog, and ad must be identical, although they often are on social media. Instead, they can harmonize and talk around the same topic or theme, complimenting each other while ensuring that key information is always included. When evaluating your various platforms for this, ask: Are you sharing the same key information and similar messaging throughout? Do […]
As marketers, we have always believed events are great opportunities to accelerate exposure, build brand awareness, and make new connections, but how do you take regular events and turn them into a memorable experience? How do you ensure that every part of your event is taken care of, and there is a lasting impact? In 2020, we curated an experience that changed the game for us. Surrounded by authors from our sister publishing house, and challenged by low morale resulting […]