JJR Marketing and Fig Factor Media broke boundaries last month with a trip to Goteborg, Sweden! Kylie and Grizel took flight to Sweden for the largest Nordic book fair. The Bokmassan book fair was visited by over 80,000 guests in it’s 4 days. They represented JJR Marketing and Fig Factor Media clients who had their books displayed at the fair. The ladies took some time to reflect on their journeys, and we wanted to share with you… Making the Leap […]
By Jackie Camacho-Ruiz Winning an award can change your life in a multitude of ways. Most notably, you will be able to add one, hyphenated, very powerful word to the description of your product or service. The word? Award-winning! Winning an award elevates your products and services to a higher level, which naturally means that your customer’s expectations of you will also increase. If you’re like most people, your expectations of yourself will increase as well. After all, once […]
Keywords are everywhere! Just as a key opens a lock to something special, keywords offer an entrée to something new and exciting, in both business, and in life. When businesses hear the word “keyword” they often think of search engine optimization (SEO), which drives how many people find your website during an average internet search. SEO relies on embedded keywords in website content and coding. When an internet user searches for a particular keyword, they are more likely to bring […]
By Jackie Camacho-Ruiz Whether you’re choosing a side in an argument, leading a company, or taking off in your own private airplane, sometimes “doing it all” is all about perspective. I’ve had the question often in media interviews: How do you do all that you do? On the surface, my list is pretty daunting: wife and mother of two, CEO of JJR Marketing and Fig Factor Media, Founder of the Fig Factor Foundation, author of 13 books, international speaker […]
By Jackie Camacho-Ruiz The previous blog talked about how to craft the foundation of your mission, finding the “why,” solidifying your vision, and being consistent in your messaging and commitment. It described my efforts in establishing the Fig Factor Foundation and how I built an evangelistic group of supporters for Today’s Inspired Latina. Now we continue with the rest of the story of how to build a community. After you have a solid foundation in place, what do you […]
By Jackie Camacho-Ruiz When you have a passion and a mission to take a message to the world, you can’t do it alone. You must build a community! Building a community happens intentionally or even on accident. A well-placed, catchy hashtag, meme, or funny video can launch a movement and build a community of like-minded thinkers across cyberspace. An event, like a rally or protest, unites people in a mission to produce change or maintain the status quo. But […]
By Jackie Camacho-Ruiz JJR is entering its 13th year in business and I can honestly say I would not be where I am today without building vendor relationships that truly work. A s an agency owner, I work with a vast number of vendors daily, including creatives videographers, photographers and animators as well as fulfillment vendors such as printers and mailers. The majority have been with me for many years and this has not happened by accident. I choose […]
By Jackie Camacho-Ruiz As you may know, I’m a licensed sports plane pilot. My insides are doing happy loop-dee-loops as I wait excitedly on the runway to take off. As I start to taxi slowly, then pick up speed at an exhilarating rate, the wind begins to lift me slowly and I rise higher and higher. My destiny is in my hands as I suddenly burst into the beautifully vacant field of blue I have come to know and […]
Many businesses wonder how they can land media opportunities, feeling as though they are not worthy of “feel-good” stories that can be shared with others. There is always an opportunity to share valuable content that activates the audience- through clever, strategic PR Stunts…but what, exactly, are PR Stunts? PR Stunts are either events or initiatives that connect two or more organizations (typically a local business to a nonprofit) with a clear intention to benefit both. The receiving organization (i.e. nonprofit) […]
By Jackie Camacho-Ruiz Inspirations motivate and encourage your passions. They’re much more than just ideas and they evoke feelings you may not know you had. An inspiration is life’s way of giving you an outlet to cultivate your passion. The only way to thank life is following through with that inspiration. It took me some time, but I’ve detailed the anatomy of an inspiration, the journey that takes it from inspiration to realization. While this exact journey isn’t always […]