If you are new to the marketing world, you may not truly realize just how much goes on behind the scenes to successfully marketing a client. Today we want to change that. We believe that by being more informed about the marketing process, you can help your brand reach new levels of success. To help with this, we’re sharing JJR Marketing’s tips for creating successful campaigns and content based on our specialist’s best practices. 1 – Project Management Always have […]
This summer, JJR marketing, was thrilled to create an eight-week marketing course for students and professionals interested in marketing and public relations. We had interns that range from current college students, recent college graduates, and professionals who are well into their careers. The interns were able to assist us with real-life client projects, as well as follow an eight week outline of projects to be sure they got an idea of all aspects in the industry. Our eight-week course covers […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 5. Cause Marketing The last, but not least, coming in at number 5 – Cause marketing provides a key partnership with a nonprofit organization that yields opportunity to both the company and the nonprofit. Many companies come to us looking for these alliances and we love to make them and help with positive publicity […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 4. Innovative Marketing Coming in at number 4, we have innovative marketing! Innovation provides a disruptive marketing approach. It drives an unexpected, new perspective to existing marketing. Results may vary from immediate reaction to smoldering interest over a longer period of time. Clients have approached us for something innovative, and here are some ways […]
By Jackie Camacho-Ruiz Hosting an international event can be intimidating, even for those who are pros at putting together events in their home country. So that you can skip the intimidation routine and step out in confidence, I have seven expert tips and a few stories that will help you to plan your own international event. As the contributing authors in my book series, “Today’s Inspired Latina,” will tell you–and there are 152 of them—I work hard to create […]
JJR Marketing and Fig Factor Media broke boundaries last month with a trip to Goteborg, Sweden! Kylie and Grizel took flight to Sweden for the largest Nordic book fair. The Bokmassan book fair was visited by over 80,000 guests in it’s 4 days. They represented JJR Marketing and Fig Factor Media clients who had their books displayed at the fair. The ladies took some time to reflect on their journeys, and we wanted to share with you… Making the Leap […]
By Jackie Camacho-Ruiz Winning an award can change your life in a multitude of ways. Most notably, you will be able to add one, hyphenated, very powerful word to the description of your product or service. The word? Award-winning! Winning an award elevates your products and services to a higher level, which naturally means that your customer’s expectations of you will also increase. If you’re like most people, your expectations of yourself will increase as well. After all, once […]
Keywords are everywhere! Just as a key opens a lock to something special, keywords offer an entrée to something new and exciting, in both business, and in life. When businesses hear the word “keyword” they often think of search engine optimization (SEO), which drives how many people find your website during an average internet search. SEO relies on embedded keywords in website content and coding. When an internet user searches for a particular keyword, they are more likely to bring […]
By Jackie Camacho-Ruiz Whether you’re choosing a side in an argument, leading a company, or taking off in your own private airplane, sometimes “doing it all” is all about perspective. I’ve had the question often in media interviews: How do you do all that you do? On the surface, my list is pretty daunting: wife and mother of two, CEO of JJR Marketing and Fig Factor Media, Founder of the Fig Factor Foundation, author of 13 books, international speaker […]
By Jackie Camacho-Ruiz The previous blog talked about how to craft the foundation of your mission, finding the “why,” solidifying your vision, and being consistent in your messaging and commitment. It described my efforts in establishing the Fig Factor Foundation and how I built an evangelistic group of supporters for Today’s Inspired Latina. Now we continue with the rest of the story of how to build a community. After you have a solid foundation in place, what do you […]