The alignment of your brand is important, from your website and social media to advertising and print materials. This doesn’t mean every message, post, blog, and ad must be identical, although they often are on social media. Instead, they can harmonize and talk around the same topic or theme, complimenting each other while ensuring that key information is always included. When evaluating your various platforms for this, ask: Are you sharing the same key information and similar messaging throughout? Do […]
As marketers, we have always believed events are great opportunities to accelerate exposure, build brand awareness, and make new connections, but how do you take regular events and turn them into a memorable experience? How do you ensure that every part of your event is taken care of, and there is a lasting impact? In 2020, we curated an experience that changed the game for us. Surrounded by authors from our sister publishing house, and challenged by low morale resulting […]
How we developed a free assessment to test where you stand in your marketing One thing we know for sure is that not all marketing is created equal. In the last 20 years of being involved in marketing strategy, branding, campaigns, activations, events, and experiences, we have witnessed many frustrations by business owners when it comes to managing their marketing and expectations. This is when we began our investigative journey as marketers ourselves. We asked questions like: why does this […]
Will 2023 be the year you finally figure out your personal branding? Next to spending time with my loved ones, the two things I love to do most are helping people with their personal branding and flying an aircraft. At first, these two activities may seem completely different. However, I see them as cosmically linked! In 2020 I introduced an original approach to personal branding based on my experiences as a sport pilot. I called it my Personal Branding Flight […]
What to consider when putting together a design piece Everywhere we look, design surrounds us, from the posts we see on our social media accounts to the advertisements and billboards we see when we’re driving down the street. Behind all of those designs is hours of planning and execution to make it happen. We’ve curated a list of the important items to look for in a good design! What are some elements to pay attention to? Check it out! A […]
Summer is the perfect time to launch some summer marketing ideas that take advantage of the season. With people feeling relaxed and receptive to new places and activities, it may be the perfect time to reach people in an unexpected way with your messages about your product or service. We’ve put together a list of great summer marketing ideas that can heat up your engagement with current customers as well as your outreach to new ones. 1) Partner or Participate […]
A logo is like your calling card to the world. It identifies your company in a unique way and differentiates you from the competition. Done right, a logo will create a strong first impression and make you downright memorable. In other words, having a company without a logo is like wearing an invisible cloak. Nobody will be able to see you or even know you’re there! For most companies deciding to get a logo is easy. It’s creating the logo […]
If you have a business and a brand, you need branding elements to communicate that brand. Branding elements answer an age-old question for your company: Who am I? It sounds easy enough for a company to know who they are and what they sell. Out in the world, however, consumers are easily confused as hundreds of businesses just like yours vie for their attention every day with catchy phrases and beautiful images. A strong brand is necessary to make you […]
It’s January and by this time, most businesses either have a marketing strategy, or even a marketing calendar in place for 2022. Or if not, their marketing calendar is in some stage of completion, whether that’s conception or scheduling. The difference between a marketing strategy and marketing calendar Creating a marketing strategy and creating a schedule, or marketing calendar, for it are two different things. Your marketing strategy is your idea and overall approach to your marketing for the year. […]
There are two very important tools in any marketer’s toolbox that must be understood to be used effectively—the difference between advertising and public relations. While both are effective and have a place in any marketing strategy, there are some unique advantages to each one, depending on your objective. At JJR Marketing, we provide advertising and public relations services. We create and manage ad campaigns for clients, but we are known for putting “your brand in the media,” and have received […]