By Jackie Camacho-Ruiz When you have a passion and a mission to take a message to the world, you can’t do it alone. You must build a community! Building a community happens intentionally or even on accident. A well-placed, catchy hashtag, meme, or funny video can launch a movement and build a community of like-minded thinkers across cyberspace. An event, like a rally or protest, unites people in a mission to produce change or maintain the status quo. But […]
Many businesses wonder how they can land media opportunities, feeling as though they are not worthy of “feel-good” stories that can be shared with others. There is always an opportunity to share valuable content that activates the audience- through clever, strategic PR Stunts…but what, exactly, are PR Stunts? PR Stunts are either events or initiatives that connect two or more organizations (typically a local business to a nonprofit) with a clear intention to benefit both. The receiving organization (i.e. nonprofit) […]
By Jackie Camacho-Ruiz When it comes to excitement, corporate event planning has it all! It’s amazing to conceive the big vision of an event, then make sure all the details are in place for the big moment when things begin to unfold. I have planned so many events, from small retreats and workshops of a dozen or so, to large events like the Today’s Inspired Latina book launch, attended by nearly 500 people. While the size, time and place […]
By Shirley Mott, Content Specialist Welcome to a new year! Flipping the calendar to 2017 is a blessing to some of you; you’re ecstatic to leave 2016 behind and dig into a fresh beginning. Others, who perhaps didn’t think about goals or what they should improve on, approach the New Year with trepidation. JJR Marketing is greeting this new year with lots of excitement. A new theme, one that implies reaching new heights and growing, will guide the JJR […]
By: Jacqueline Camacho-Ruiz We are risk-takers. Risk-taking is nothing new at JJR. A good example of this is a challenge we faced last year. Transformational Growth Partners (TGP), a high-performance coaching firm, originally came to JJR Marketing to launch its business with a new website and media relations. The owners then asked JJR to help them with a special project—a Kickstarter campaign for a book they were co-authoring with noted Top Fuel Kalitta Motorsports Crew Chief, James “Jim O.” […]
Recently, I proudly hosted the 10th anniversary party for my first entrepreneurial venture, JJR Marketing, and reflected upon how I built a successful business. It’s amazing to think how my humble, solopreneur venture has become a growing, well-respected firm with a thriving, dynamic team of 14 creatives and professionals that help me service a wide range of businesses and clients. I have learned so much along the journey, and I’ve always believed that if you’ve learned something, it’s important to […]
By Jacqueline Camacho-Ruiz. Owner & Make-It-Happen Director More and more businesses are hearing about how important it is to diversify their content. Just what does this mean, though? Diversifying content is expanding your efforts past your current platform. For instance, if you have amazing blogs, publish them on different channels. This will help build more loyal followers and grow your brand. It is also a cost effective way to connect with current customers and attract new ones. Here, we’ve […]
Landing a media mention can be worth its weight in gold for most businesses. Many businesses, though, wonder how to make this happen, while others worry that their stories aren’t good enough to share with the public. However, there is always an opportunity for businesses to share valuable content that activates audiences – and one of the best ways to do this is through clever, strategic PR stunts. But what exactly is a PR stunt? A PR stunt is an […]