Social media is constantly evolving. Just when you think you’ve mastered the latest trends and tools, another wave of updates rolls in. That’s why our very own Social Media Manager, Kylie Welz, is here to walk you through the essentials for staying current and successful in your social strategy. From building your presence to understanding what (and how often) to post, we’re diving into everything you need to know. 1. Creating an On-Brand Profile Your profile is the digital storefront for your […]
“Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.” – John Sculley As we approach the season of spring, it’s the perfect time to refresh more than just your surroundings. With the official start of spring on March 20th, now is the ideal time to give your marketing strategy a much-needed update. Just like a business conducts spring cleaning by organizing inventory or reviewing processes, your marketing strategy also benefits from a seasonal refresh. Eliminate […]
As we approach the holiday season, it’s the perfect time to reflect on the relationships that have helped our business grow. Expressing gratitude to our clients isn’t just a gesture—it’s a heartfelt way to show how much we appreciate their trust and support throughout the year. Here are 5 impactful ways to show your clients gratitude this season: 1. Send Out a Personalized Holiday Card Whether it’s a beautifully designed digital card or a classic handwritten note, sending a holiday card […]
Seasonal campaigns offer a fantastic opportunity to infuse fresh energy into your marketing efforts. Whether it’s a holiday, a seasonal change, or a special event, these campaigns allow you to highlight products or services that resonate with the season, creating a stronger connection with your audience. The key to success lies in consistency, creativity, and alignment with your brand’s core identity. Here are seven impactful ways to integrate your seasonal campaign across various aspects of your business: 1. Social Media […]
In an ideal world, we’d partner closely with business owners to create fully integrated marketing and PR campaigns that support their business mission all year round. However, we understand that many businesses face challenges like budget, time, and resource limitations. So, what are the top 5 essential marketing initiatives? The answer really depends on your unique business goals. But, if your objective is to keep clients engaged, drive purchases, and maintain a strong presence in their minds, here are our […]
“The Rule of 7 asserts that a potential customer should encounter a brand’s marketing messages at least seven times before making a purchase decision.” According to the University of Maryland, it takes at least 7 touchpoints before a prospect makes a purchasing decision. You may be wondering, what exactly is a touchpoint and how can I implement this? In this blog, we will dive into different types of touchpoints and how you can start implementing them into your strategy today! […]
We are excited to present you with a resource to kickstart your 2024 marketing efforts! This guide is designed to provide simple, straightforward, and easy-to-follow ideas that cover all aspects of marketing your business, from social media interactions to impactful PR stunts. You can easily take this and expand it into a full-blown campaign that includes company-specific topics that will drive engagement with your audience. Until you are ready to do that, we have detailed the categories to help you […]
We know that business owners juggle numerous responsibilities, and allocating time effectively can be a challenge. As 2024 begins, it’s the perfect time to reassess your work strategies and consider how marketing tools can enhance productivity. Marketing is not a field you can afford to sideline, as it often dictates the visibility and success of your business. We are here to help you find the right approach to manage your marketing strategies more effectively, offer tips on productivity, and supply […]
Showing gratitude to others is essential for building strong and lasting relationships, and when businesses show appreciation to their customers, it can lead to a range of positive actions and outcomes. Creating a strong customer-centric approach and building genuine relationships results in loyal, engaged customers who actively contribute to a business’s success. Here are some suggestions on how you and your business can go above and beyond to express appreciation to your customers, not only during the holidays but throughout […]
This special time every year is marked by countless events including, author book launches, global festivals, grand openings, literary festivals, awards ceremonies, and so much more! It was also Hispanic Heritage Month, and being a Latina-owned marketing agency and publisher we pride ourselves in elevating many of these Latino/a stories during this time. Overall, many lives were touched, stories were told, businesses were elevated, authors were celebrated, and impact was made! Here’s a recap of all the adventures we took […]