Welcome to our new Email series, The 5 Types of Marketing – short marketing tips and tricks to keep you on top of your marketing game during uncertain times. All marketing is not created equal, nor is it meant to be. So, in our relentless commitment to elevating companies and their marketing savvy, we’ve developed a brand-new way of understanding the many different types of marketing that can help businesses gain a greater awareness of their efforts and more confident […]
By Jackie Camacho-Ruiz When it comes to excitement, corporate event planning has it all! It’s amazing to conceive the big vision of an event, then make sure all the details are in place for the big moment when things begin to unfold. I have planned so many events, from small retreats and workshops of a dozen or so, to large events like the Today’s Inspired Latina book launch, attended by nearly 500 people. While the size, time and place […]
By Jackie Camacho-Ruiz After 11 years as head of JJR Marketing, a Chicagoland marketing firm serving start-ups to Fortune 500s, I still delight in helping companies find the “right recipe” for their marketing. Like a chef experienced with different ingredients, I’ve found that not all marketing is the same, or designed for the same results. For some businesses, preparation of their marketing is the challenge while for others, it’s how to serve it up, or even, how to invite […]
By Michele Kelly, Senior Content Specialist Hold on . . . I’ve . . . got to catch . . . breath. Sprinted . . . last mile . . . Lana Del Rey and Beyoncé . . . yeah, they with me . . . and all those ideas. The ideas are the reason I tie the pink laces on my black Nike shoes, luxuriate in music nirvana and run as far as possible without looking like I’m […]
By Karen Dix, Senior Content Specialist If you asked a cowboy in the old west to show you his brand, he’d point to the seared flesh of one of his cows. “That’s my brand,” he’d say. “That cow is mine.” Nowadays, the word “brand” is used quite broadly and can mean many different things to today’s consumer and/or business owner. But it still has something in common with those metal irons—it marks what is someone else’s. What’s a Strong […]
By Jacqueline Camacho-Ruiz. Owner & Make-It-Happen Director More and more businesses are hearing about how important it is to diversify their content. Just what does this mean, though? Diversifying content is expanding your efforts past your current platform. For instance, if you have amazing blogs, publish them on different channels. This will help build more loyal followers and grow your brand. It is also a cost effective way to connect with current customers and attract new ones. Here, we’ve […]
By Juan Pablo Ruiz, Creative Director & Melissa Noto, Graphic Artist. Ghostwriting/Editing by Shirley Mott. Did you ever wonder why we see so many articles talking about employee dissatisfaction or un-motivated managers? Perhaps they’ve yet to learn the advantages of fostering creativity in the workplace. The 9-to-5 cubicle grind inherent in the traditional workplace doesn’t leave room for, or encourage, creativity. Being creative at work generally means taking risks, which might make you hesitate. Fear of the unknown is […]