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Category : Business

23 Feb 2017

The Art of Creating Strategic Alliances

By Jacqueline Camacho-Ruiz   It was a beautiful night in my hometown in Mexico. I was playing with my friends in the town plaza. Little did I know that my joyful play was about to be erupted by one of the most difficult times I have experienced. “Your house is on fire Jackie, your house is on fire”- people yelled in the center of town. At first, I thought it was a joke. Then, it started to sink it. My […]

17 Jan 2017

2017: Make it Your Year to Soar the Skies

By Shirley Mott, Content Specialist   Welcome to a new year! Flipping the calendar to 2017 is a blessing to some of you; you’re ecstatic to leave 2016 behind and dig into a fresh beginning. Others, who perhaps didn’t think about goals or what they should improve on, approach the New Year with trepidation. JJR Marketing is greeting this new year with lots of excitement. A new theme, one that implies reaching new heights and growing, will guide the JJR […]

20 Dec 2016

Audrey Treadwell – My JJR Shadowing Experience

Of all the work that I have done at JJR, I can honestly say that I enjoyed my shadow day with Jackie the most because of the insight that it gave me into real-world marketing and the professional experience that I gained from just a few hours. The client meeting at The LaCava Center was extremely insightful in that it allowed me to meet face to face with a client for the first time ever and see the way that […]

20 Dec 2016

5 Tips for Effective Planning

By Ashley Mayer, Lead Mission Manager   Effective planning is a key ingredient for success. The dreams and goals that each of us has cannot be achieved if not for proper planning. That book you have been wanting to write, the vacation you are anticipating to take, the business plan you have been dreaming of implementing, these all take careful and strategic planning to make a reality. With the New Year just around the corner, now is the perfect time […]

21 Nov 2016

Business Success Begins with Collaboration

By: Elizabeth Sobiski   Just what is collaboration? Merriam-Webster defines collaboration as “to work jointly with others or together, especially in an intellectual endeavor.” For businesses, this is an essential brick in the path to success. A team that works well together produces amazing results and often exceeds expectations. Here are four tips for improving collaboration efforts: Clearly define goals. Team members need to understand what role they are playing and how that role is critical to the overall success […]

28 Oct 2016

JJR – A Team of Risk Takers

By: Jacqueline Camacho-Ruiz   We are risk-takers. Risk-taking is nothing new at JJR. A good example of this is a challenge we faced last year. Transformational Growth Partners (TGP), a high-performance coaching firm, originally came to JJR Marketing to launch its business with a new website and media relations. The owners then asked JJR to help them with a special project—a Kickstarter campaign for a book they were co-authoring with noted Top Fuel Kalitta Motorsports Crew Chief, James “Jim O.” […]

29 Sep 2016

The 20 Seconds of INSANE Courage that Changed My Life

By: Claudia Martinez, Marketing Coordinator   Looking back to December 2015, I would never have imagined where “20 Seconds of INSANE courage” would take me. December 2015 through May 2016 was perhaps one of the most difficult times of my life. In December of 2015, I graduated with a B.S. in Marketing from the University of Illinois at Chicago. Everything seemed perfect then. I had already received experience at internships with Telemundo Chicago, The Resurrection Project, Akira Chicago and even […]

30 Aug 2016

Ten Years, Ten Lessons for a Successful Business

Recently, I proudly hosted the 10th anniversary party for my first entrepreneurial venture, JJR Marketing, and reflected upon how I built a successful business. It’s amazing to think how my humble, solopreneur venture has become a growing, well-respected firm with a thriving, dynamic team of 14 creatives and professionals that help me service a wide range of businesses and clients. I have learned so much along the journey, and I’ve always believed that if you’ve learned something, it’s important to […]

22 Jul 2016

10 Ways to Diversify Content

By Jacqueline Camacho-Ruiz. Owner & Make-It-Happen Director   More and more businesses are hearing about how important it is to diversify their content. Just what does this mean, though? Diversifying content is expanding your efforts past your current platform. For instance, if you have amazing blogs, publish them on different channels. This will help build more loyal followers and grow your brand. It is also a cost effective way to connect with current customers and attract new ones. Here, we’ve […]

21 Jun 2016

Channel A New Outlook – Up Your Workplace Creativity

By Juan Pablo Ruiz, Creative Director & Melissa Noto, Graphic Artist. Ghostwriting/Editing by Shirley Mott.   Did you ever wonder why we see so many articles talking about employee dissatisfaction or un-motivated managers? Perhaps they’ve yet to learn the advantages of fostering creativity in the workplace. The 9-to-5 cubicle grind inherent in the traditional workplace doesn’t leave room for, or encourage, creativity. Being creative at work generally means taking risks, which might make you hesitate. Fear of the unknown is […]