“My target audience is everyone.” “I want to market far and wide—to everyone that will listen.” “I have a general market.” Over the last 17 years at JJR Marketing, we have heard these phrases from clients and prospects alike. Even though they might sound aspirational and inclusive, trying to appeal to everyone with your services or products is one of the worst things you can do for your go-to market strategy. These approaches are like spraying and praying or throwing […]
Live events are an amazing way to connect more deeply with an audience. The power of providing an experience cannot be replaced with any technology, but on the scale of marketing efforts, events are one of the toughest things to do. Event attendance is not guaranteed, and it can depend on a variety of factors that you cannot always control, such as distance and weather, and some that you can creatively control, like the messaging, appeal, and marketing promotions. This […]
Summer is in full swing, and the heat brings about an exhilarating lineup of festivals and family get-togethers. It is a time to enjoy the beautiful weather, take vacations, and refresh. With all the added activities and distractions, it can be easy to forget about the pulse of your business. Marketing should continue to be an integral part of your business throughout the year. This season represents an opportunity to check in on your marketing activities and perhaps, based on […]
The alignment of your brand is important, from your website and social media to advertising and print materials. This doesn’t mean every message, post, blog, and ad must be identical, although they often are on social media. Instead, they can harmonize and talk around the same topic or theme, complimenting each other while ensuring that key information is always included. When evaluating your various platforms for this, ask: Are you sharing the same key information and similar messaging throughout? Do […]
As marketers, we have always believed events are great opportunities to accelerate exposure, build brand awareness, and make new connections, but how do you take regular events and turn them into a memorable experience? How do you ensure that every part of your event is taken care of, and there is a lasting impact? In 2020, we curated an experience that changed the game for us. Surrounded by authors from our sister publishing house, and challenged by low morale resulting […]
How we developed a free assessment to test where you stand in your marketing One thing we know for sure is that not all marketing is created equal. In the last 20 years of being involved in marketing strategy, branding, campaigns, activations, events, and experiences, we have witnessed many frustrations by business owners when it comes to managing their marketing and expectations. This is when we began our investigative journey as marketers ourselves. We asked questions like: why does this […]
Every business professional has probably wondered at some point how to achieve more with less–more results, more return on investment, more reach, more scalability, more promotions, more clients, and more success. We all have 24 hours in a day, but some people achieve what seems impossible in a shorter amount of time than most. Have you ever wondered how some people can juggle a never-ending list of tasks while others constantly struggle with their time? We have been on this […]
Will 2023 be the year you finally figure out your personal branding? Next to spending time with my loved ones, the two things I love to do most are helping people with their personal branding and flying an aircraft. At first, these two activities may seem completely different. However, I see them as cosmically linked! In 2020 I introduced an original approach to personal branding based on my experiences as a sport pilot. I called it my Personal Branding Flight […]
If you sell a product or a service, there are very few things you can do that will make you more successful than understanding your target audience. If you understand your target audience it will allow you to.. Position what you have to offer in a more appealing way Develop products/services that are more likely to sell Find more opportunities and inroads to position your products/services Gain ambassadors, fans, and followers who can relate to what you are selling and […]
Isolation from working from home to returning to work and all of the familial and personal difficulties that most individuals face is at an all-time high. Allowing people to suffer in silence can harm their well-being and job performance. Employees want to feel safe in the workplace, and companies must understand that their employees may require additional support. There are several strategies to improve employees’ mental health. It is divided into two categories: Employee Services and Employee Activities. Employee Services These are […]