Will 2023 be the year you finally figure out your personal branding? Next to spending time with my loved ones, the two things I love to do most are helping people with their personal branding and flying an aircraft. At first, these two activities may seem completely different. However, I see them as cosmically linked! In 2020 I introduced an original approach to personal branding based on my experiences as a sport pilot. I called it my Personal Branding Flight […]
If you sell a product or a service, there are very few things you can do that will make you more successful than understanding your target audience. If you understand your target audience it will allow you to.. Position what you have to offer in a more appealing way Develop products/services that are more likely to sell Find more opportunities and inroads to position your products/services Gain ambassadors, fans, and followers who can relate to what you are selling and […]
Isolation from working from home to returning to work and all of the familial and personal difficulties that most individuals face is at an all-time high. Allowing people to suffer in silence can harm their well-being and job performance. Employees want to feel safe in the workplace, and companies must understand that their employees may require additional support. There are several strategies to improve employees’ mental health. It is divided into two categories: Employee Services and Employee Activities. Employee Services These are […]
The evening of Monday, August 22, was a magical night. Jackie Camacho Ruiz, CEO of JJR Marketing and Fig Factor Media, stood on the stage of Judson University in Elgin, Illinois, hosting the World Leaders Form Inspirational Series event with two incredibly inspiring gentlemen. On her right was her friend, Rick Najera, an award-winning screenwriter, actor, director, producer, sketch comedian, author, playwright, coach and national speaker with an expansive portfolio of credits in all forms of entertainment. To her left […]
What to consider when putting together a design piece Everywhere we look, design surrounds us, from the posts we see on our social media accounts to the advertisements and billboards we see when we’re driving down the street. Behind all of those designs is hours of planning and execution to make it happen. We’ve curated a list of the important items to look for in a good design! What are some elements to pay attention to? Check it out! A […]
Summer is the perfect time to launch some summer marketing ideas that take advantage of the season. With people feeling relaxed and receptive to new places and activities, it may be the perfect time to reach people in an unexpected way with your messages about your product or service. We’ve put together a list of great summer marketing ideas that can heat up your engagement with current customers as well as your outreach to new ones. 1) Partner or Participate […]
A logo is like your calling card to the world. It identifies your company in a unique way and differentiates you from the competition. Done right, a logo will create a strong first impression and make you downright memorable. In other words, having a company without a logo is like wearing an invisible cloak. Nobody will be able to see you or even know you’re there! For most companies deciding to get a logo is easy. It’s creating the logo […]
Connecting with people is an important part of being in business. Pre-COVID, we did so much more in person, didn’t we? Meeting for coffee or lunch was a regular thing. We could communicate and assess someone’s facial expressions and do it unencumbered by glitchy technology, fuzzy camera images, or the need to stay stuck on our chairs in front of the computer screen. We could go to someone’s office, tour their facilities, and meet other members of the staff. Those […]
If you have a business and a brand, you need branding elements to communicate that brand. Branding elements answer an age-old question for your company: Who am I? It sounds easy enough for a company to know who they are and what they sell. Out in the world, however, consumers are easily confused as hundreds of businesses just like yours vie for their attention every day with catchy phrases and beautiful images. A strong brand is necessary to make you […]
If you work with marketing or public relations professionals you have probably heard the term “media list” mentioned and wondered, what is a media list? A media list is the prime tool of a public relations specialist. It’s a collection of contacts for trade, local, and broadcast media who are receptive to news tips, story pitches, and press releases. Once an organization or an individual has news to share, the media list is their guidepost for where to send it. […]