If you sell a product or a service, there are very few things you can do that will make you more successful than understanding your target audience. If you understand your target audience it will allow you to.. Position what you have to offer in a more appealing way Develop products/services that are more likely to sell Find more opportunities and inroads to position your products/services Gain ambassadors, fans, and followers who can relate to what you are selling and […]
The evening of Monday, August 22, was a magical night. Jackie Camacho Ruiz, CEO of JJR Marketing and Fig Factor Media, stood on the stage of Judson University in Elgin, Illinois, hosting the World Leaders Form Inspirational Series event with two incredibly inspiring gentlemen. On her right was her friend, Rick Najera, an award-winning screenwriter, actor, director, producer, sketch comedian, author, playwright, coach and national speaker with an expansive portfolio of credits in all forms of entertainment. To her left […]
Summer is the perfect time to launch some summer marketing ideas that take advantage of the season. With people feeling relaxed and receptive to new places and activities, it may be the perfect time to reach people in an unexpected way with your messages about your product or service. We’ve put together a list of great summer marketing ideas that can heat up your engagement with current customers as well as your outreach to new ones. 1) Partner or Participate […]
A logo is like your calling card to the world. It identifies your company in a unique way and differentiates you from the competition. Done right, a logo will create a strong first impression and make you downright memorable. In other words, having a company without a logo is like wearing an invisible cloak. Nobody will be able to see you or even know you’re there! For most companies deciding to get a logo is easy. It’s creating the logo […]
Connecting with people is an important part of being in business. Pre-COVID, we did so much more in person, didn’t we? Meeting for coffee or lunch was a regular thing. We could communicate and assess someone’s facial expressions and do it unencumbered by glitchy technology, fuzzy camera images, or the need to stay stuck on our chairs in front of the computer screen. We could go to someone’s office, tour their facilities, and meet other members of the staff. Those […]
If you have a business and a brand, you need branding elements to communicate that brand. Branding elements answer an age-old question for your company: Who am I? It sounds easy enough for a company to know who they are and what they sell. Out in the world, however, consumers are easily confused as hundreds of businesses just like yours vie for their attention every day with catchy phrases and beautiful images. A strong brand is necessary to make you […]
If you work with marketing or public relations professionals you have probably heard the term “media list” mentioned and wondered, what is a media list? A media list is the prime tool of a public relations specialist. It’s a collection of contacts for trade, local, and broadcast media who are receptive to news tips, story pitches, and press releases. Once an organization or an individual has news to share, the media list is their guidepost for where to send it. […]
It’s January and by this time, most businesses either have a marketing strategy, or even a marketing calendar in place for 2022. Or if not, their marketing calendar is in some stage of completion, whether that’s conception or scheduling. The difference between a marketing strategy and marketing calendar Creating a marketing strategy and creating a schedule, or marketing calendar, for it are two different things. Your marketing strategy is your idea and overall approach to your marketing for the year. […]
We are smack dab in the middle of the season of giving, and a time when companies who give back gladly offer their assistance to their favorite charities and nonprofits. At JJR Marketing, generosity is in our DNA, so we support and encourage our clients to make giving back a part of their overall marketing strategy. We firmly believe that companies who give back receive more than they sacrifice in terms of corporate goodwill employee appreciation, and community respect. According […]
There are two very important tools in any marketer’s toolbox that must be understood to be used effectively—the difference between advertising and public relations. While both are effective and have a place in any marketing strategy, there are some unique advantages to each one, depending on your objective. At JJR Marketing, we provide advertising and public relations services. We create and manage ad campaigns for clients, but we are known for putting “your brand in the media,” and have received […]