What to consider when putting together a design piece Everywhere we look, design surrounds us, from the posts we see on our social media accounts to the advertisements and billboards we see when we’re driving down the street. Behind all of those designs is hours of planning and execution to make it happen. We’ve curated a list of the important items to look for in a good design! What are some elements to pay attention to? Check it out! A […]
Connecting with people is an important part of being in business. Pre-COVID, we did so much more in person, didn’t we? Meeting for coffee or lunch was a regular thing. We could communicate and assess someone’s facial expressions and do it unencumbered by glitchy technology, fuzzy camera images, or the need to stay stuck on our chairs in front of the computer screen. We could go to someone’s office, tour their facilities, and meet other members of the staff. Those […]
We are smack dab in the middle of the season of giving, and a time when companies who give back gladly offer their assistance to their favorite charities and nonprofits. At JJR Marketing, generosity is in our DNA, so we support and encourage our clients to make giving back a part of their overall marketing strategy. We firmly believe that companies who give back receive more than they sacrifice in terms of corporate goodwill employee appreciation, and community respect. According […]
There are two very important tools in any marketer’s toolbox that must be understood to be used effectively—the difference between advertising and public relations. While both are effective and have a place in any marketing strategy, there are some unique advantages to each one, depending on your objective. At JJR Marketing, we provide advertising and public relations services. We create and manage ad campaigns for clients, but we are known for putting “your brand in the media,” and have received […]
At JJR Marketing, we love marketing for nonprofit organizations! We appreciate how the values of nonprofit organizations drive decisions, and it is that appreciation that helps us effectively help them reach their audience with innovative programs. Through the years, we have helped numerous nonprofit organizations expand their audience and donor base, and our experience has created a service niche for us within our agency. One of the first nonprofits we helped was the Sheliah Doyle Foundation (for children who have […]
If you are new to the marketing world, you may not truly realize just how much goes on behind the scenes to successfully marketing a client. Today we want to change that. We believe that by being more informed about the marketing process, you can help your brand reach new levels of success. To help with this, we’re sharing JJR Marketing’s tips for creating successful campaigns and content based on our specialist’s best practices. 1 – Project Management Always have […]
This summer, JJR marketing, was thrilled to create an eight-week marketing course for students and professionals interested in marketing and public relations. We had interns that range from current college students, recent college graduates, and professionals who are well into their careers. The interns were able to assist us with real-life client projects, as well as follow an eight week outline of projects to be sure they got an idea of all aspects in the industry. Our eight-week course covers […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 5. Cause Marketing The last, but not least, coming in at number 5 – Cause marketing provides a key partnership with a nonprofit organization that yields opportunity to both the company and the nonprofit. Many companies come to us looking for these alliances and we love to make them and help with positive publicity […]
Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game! 4. Innovative Marketing Coming in at number 4, we have innovative marketing! Innovation provides a disruptive marketing approach. It drives an unexpected, new perspective to existing marketing. Results may vary from immediate reaction to smoldering interest over a longer period of time. Clients have approached us for something innovative, and here are some ways […]
By Jackie Camacho-Ruiz Hosting an international event can be intimidating, even for those who are pros at putting together events in their home country. So that you can skip the intimidation routine and step out in confidence, I have seven expert tips and a few stories that will help you to plan your own international event. As the contributing authors in my book series, “Today’s Inspired Latina,” will tell you–and there are 152 of them—I work hard to create […]