As we approach the holiday season, it’s the perfect time to reflect on the relationships that have helped our business grow. Expressing gratitude to our clients isn’t just a gesture—it’s a heartfelt way to show how much we appreciate their trust and support throughout the year. Here are 5 impactful ways to show your clients gratitude this season: 1. Send Out a Personalized Holiday Card Whether it’s a beautifully designed digital card or a classic handwritten note, sending a holiday card […]
In an ideal world, we’d partner closely with business owners to create fully integrated marketing and PR campaigns that support their business mission all year round. However, we understand that many businesses face challenges like budget, time, and resource limitations. So, what are the top 5 essential marketing initiatives? The answer really depends on your unique business goals. But, if your objective is to keep clients engaged, drive purchases, and maintain a strong presence in their minds, here are our […]
“The Rule of 7 asserts that a potential customer should encounter a brand’s marketing messages at least seven times before making a purchase decision.” According to the University of Maryland, it takes at least 7 touchpoints before a prospect makes a purchasing decision. You may be wondering, what exactly is a touchpoint and how can I implement this? In this blog, we will dive into different types of touchpoints and how you can start implementing them into your strategy today! […]
Springtime symbolizes renewal, growth, and the blossoming of new possibilities. For small business owners, it’s the perfect season to revive your marketing efforts and dust off any remnants of winter’s stagnation. We’ve dug up some actionable strategies to rejuvenate your campaigns, freshen up your social media presence, and ensure your marketing communications bloom with potential. Shake Off the Stale and Set Fresh Campaign Goals With the winter chill behind us, it’s time to look at your marketing campaigns with a […]
Marketing is a magical, dynamic, fast-paced field filled with opportunities for creativity and innovation. At JJR Marketing, our passion for marketing runs deep—it’s the heartbeat of our operation and the foundation upon which we build success for small to medium-sized business owners like you. Even though it’s an art that constantly evolves, marketing is sometimes only thought of as a business tool. Yet, it can surprise us with its ability to tap into human emotions, desires, and cultural experiences. The […]
We are excited to present you with a resource to kickstart your 2024 marketing efforts! This guide is designed to provide simple, straightforward, and easy-to-follow ideas that cover all aspects of marketing your business, from social media interactions to impactful PR stunts. You can easily take this and expand it into a full-blown campaign that includes company-specific topics that will drive engagement with your audience. Until you are ready to do that, we have detailed the categories to help you […]
We know that business owners juggle numerous responsibilities, and allocating time effectively can be a challenge. As 2024 begins, it’s the perfect time to reassess your work strategies and consider how marketing tools can enhance productivity. Marketing is not a field you can afford to sideline, as it often dictates the visibility and success of your business. We are here to help you find the right approach to manage your marketing strategies more effectively, offer tips on productivity, and supply […]
This special time every year is marked by countless events including, author book launches, global festivals, grand openings, literary festivals, awards ceremonies, and so much more! It was also Hispanic Heritage Month, and being a Latina-owned marketing agency and publisher we pride ourselves in elevating many of these Latino/a stories during this time. Overall, many lives were touched, stories were told, businesses were elevated, authors were celebrated, and impact was made! Here’s a recap of all the adventures we took […]
The holidays are just around the corner (even if it’s only October 👀), but don’t get into relaxation and party mode yet! Put down the eggnog you’re thinking of, roll up your sleeves, and get ready to kick off the holidays in a memorable and meaningful way. Putting together a plan early—think set it and forget it (like a crockpot for marketing)—will let you make the most of this holiday marketing season. The added benefit? Giving you and your team […]
Summer is in full swing, and the heat brings about an exhilarating lineup of festivals and family get-togethers. It is a time to enjoy the beautiful weather, take vacations, and refresh. With all the added activities and distractions, it can be easy to forget about the pulse of your business. Marketing should continue to be an integral part of your business throughout the year. This season represents an opportunity to check in on your marketing activities and perhaps, based on […]