By Jackie Camacho-Ruiz The only way to develop a successful legacy is to create a culture that can continue. Legacy is not about building a business like a machine and then being able to walk away and leave it chugging along. It is in the language and atmosphere that you build with your employees that allows your business to continue to grow and innovate in a changing world. There’s no doubt that innovation has lots of air to breathe […]
By: Jacqueline Camacho-Ruiz A touch point in your business interaction is defined as any point of contact between you and your customer/contact. In other words, anything that has your company logo on it is essentially a touch point. It could be an email, newsletter, billboard, phone call, brochure, etc. In business, every single one of your touch points should be cohesive, consistent and strategic, constantly elevating your business reputation. For a personal brand, every touch point becomes even more […]
From running my business, to addressing a national audience, to writing my next book, to helping my kids with homework, to piloting a flight cross country, I wake up every day with a goal to “make it happen” for my clients, friends, loved ones…and myself! I don’t know about you, but I get a tingly feeling of self-satisfaction when I check something off a list or achieve the day’s goal by 10 a.m. My business card states that I am […]
By Ashley Mayer, Lead Mission Manager Leadership can be defined in various ways depending on whom you talk to. To me, leadership is something that I had to grow into and learn to embrace. Once I began to see the impact I could have on others through example, I began to embrace leadership. When I was in college, I was part of the track and cross-country teams, and an outstanding coach led both teams. He taught me what it […]
Of all the work that I have done at JJR, I can honestly say that I enjoyed my shadow day with Jackie the most because of the insight that it gave me into real-world marketing and the professional experience that I gained from just a few hours. The client meeting at The LaCava Center was extremely insightful in that it allowed me to meet face to face with a client for the first time ever and see the way that […]
By: Elizabeth Sobiski Just what is collaboration? Merriam-Webster defines collaboration as “to work jointly with others or together, especially in an intellectual endeavor.” For businesses, this is an essential brick in the path to success. A team that works well together produces amazing results and often exceeds expectations. Here are four tips for improving collaboration efforts: Clearly define goals. Team members need to understand what role they are playing and how that role is critical to the overall success […]
By: Claudia Martinez, Marketing Coordinator Looking back to December 2015, I would never have imagined where “20 Seconds of INSANE courage” would take me. December 2015 through May 2016 was perhaps one of the most difficult times of my life. In December of 2015, I graduated with a B.S. in Marketing from the University of Illinois at Chicago. Everything seemed perfect then. I had already received experience at internships with Telemundo Chicago, The Resurrection Project, Akira Chicago and even […]
Recently, I proudly hosted the 10th anniversary party for my first entrepreneurial venture, JJR Marketing, and reflected upon how I built a successful business. It’s amazing to think how my humble, solopreneur venture has become a growing, well-respected firm with a thriving, dynamic team of 14 creatives and professionals that help me service a wide range of businesses and clients. I have learned so much along the journey, and I’ve always believed that if you’ve learned something, it’s important to […]
By Shirley Mott, Content Specialist at JJR Marketing It’s time to climb the mountain. But, never, ever reach the top. Why would I ever say that? After all, isn’t it everyone’s goal to ascend to the pinnacle: of success, of popularity, of business growth? Perhaps it’s the journey that is more important, complete with missteps and tumbles. Andy Rooney once said “Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re […]
By Herb Escher, Dale Carnegie Training Employees who are passionate about what they do and who they work for are natural brand advocates. Give them a chance and they’ll tell everyone the great things that are happening with the company, both in person and through social media. These people are the employees any organization would love to have. Here are five ways to create this enthusiasm within your business. Culture. Senior leaders need to be aligned with everyone else […]