āMarketing strategy is a series of integrated actions leading to a sustainable competitive advantage.ā – John Sculley As we approach the season of spring, itās the perfect time to refresh more than just your surroundings. With the official start of spring on March 20th, now is the ideal time to give your marketing strategy a much-needed update. Just like a business conducts spring cleaning by organizing inventory or reviewing processes, your marketing strategy also benefits from a seasonal refresh. Eliminate […]
āAccording to recent data, around 81% of consumers use Google to evaluate local businesses, meaning they are likely to check Google reviews or Google Business Profiles when researching a local company; this signifies a significant majority of consumers utilizing Google for reviews.” -Ranko Media Your google my business is one of the most important assets your company has. As you see, consumers generally head to google to read reviews about your business before deciding to work with you. Not only […]
Happy New Year! The world of social media is ever-changing. Just when you think youāve mastered it, the next best trend takes over! So, whatās the key to staying ahead and truly thriving in the social media game? At JJR Marketing, we believe it comes down to three essential elements: being authentic, being creative, and having a solid plan. Be Authentic Your followers want to connect with the real you. Let your personality and brand voice shine through your social […]
As we approach the holiday season, it’s the perfect time to reflect on the relationships that have helped our business grow. Expressing gratitude to our clients isn’t just a gestureāit’s a heartfelt way to show how much we appreciate their trust and support throughout the year. Here areĀ 5 impactful ways to show your clients gratitude this season: 1. Send Out a Personalized Holiday Card Whether itās a beautifully designed digital card or a classic handwritten note, sending a holiday card […]
Seasonal campaigns offer a fantastic opportunity to infuse fresh energy into your marketing efforts. Whether it’s a holiday, a seasonal change, or a special event, these campaigns allow you to highlight products or services that resonate with the season, creating a stronger connection with your audience. The key to success lies in consistency, creativity, and alignment with your brandās core identity. Here are seven impactful ways to integrate your seasonal campaign across various aspects of your business: 1. Social Media […]
In an ideal world, weād partner closely with business owners to create fully integrated marketing and PR campaigns that support their business mission all year round. However, we understand that many businesses face challenges like budget, time, and resource limitations. So, what are the top 5 essential marketing initiatives? The answer really depends on your unique business goals. But, if your objective is to keep clients engaged, drive purchases, and maintain a strong presence in their minds, here are our […]
āThe Rule of 7 asserts that a potential customer should encounter a brandās marketing messages at least seven times before making a purchase decision.ā According to the University of Maryland, it takes at least 7 touchpoints before a prospect makes a purchasing decision. You may be wondering, what exactly is a touchpoint and how can I implement this? In this blog, we will dive into different types of touchpoints and how you can start implementing them into your strategy today! […]
As we see the world outside bursting into life with the vibrant colors of spring, we’re reminded of the endless possibilities that come with the season of renewal. Tiny flowers daringly pierce through thawing soils, trees proudly display their floral crowns, and fertile gardens await the promise of a summer’s harvest. This cycle of rejuvenation mirrors the essence of successfully cultivated marketing strategies, driving home the importance of sowing your efforts today to enjoy the bloom of success tomorrow! At […]
Springtime symbolizes renewal, growth, and the blossoming of new possibilities. For small business owners, it’s the perfect season to revive your marketing efforts and dust off any remnants of winter’s stagnation. Weāve dug up some actionable strategies to rejuvenate your campaigns, freshen up your social media presence, and ensure your marketing communications bloom with potential. Shake Off the Stale and Set Fresh Campaign Goals With the winter chill behind us, it’s time to look at your marketing campaigns with a […]
Marketing is a magical, dynamic, fast-paced field filled with opportunities for creativity and innovation. At JJR Marketing, our passion for marketing runs deepāit’s the heartbeat of our operation and the foundation upon which we build success for small to medium-sized business owners like you. Even though it’s an art that constantly evolves, marketing is sometimes only thought of as a business tool. Yet, it can surprise us with its ability to tap into human emotions, desires, and cultural experiences. The […]