By Jackie Camacho-Ruiz Here’s a truth that may come as news to you — every 2 days the amount of content we create is equivalent to that of which was produced between the beginning of time and 2013. Yes. That much content. Whether you’re creating the content on your own personal blog or creating it on behalf of larger corporations, the truth is that we get stuck in mental cycles that we need to break if what we want […]
By Jackie Camacho-Ruiz It was August 2006 when I decided to start my first business in communications as a young Latina that had only been in the United States for 8 years. A lot of people thought I was crazy to start a communications company in a different language that my native one. A big learning curve was ahead of me for sure, not only in the language, bur primarily in the process of running a business. No one […]
By Jackie Camacho-Ruiz After 11 years as head of JJR Marketing, a Chicagoland marketing firm serving start-ups to Fortune 500s, I still delight in helping companies find the “right recipe” for their marketing. Like a chef experienced with different ingredients, I’ve found that not all marketing is the same, or designed for the same results. For some businesses, preparation of their marketing is the challenge while for others, it’s how to serve it up, or even, how to invite […]
1. How to Win Friends & Influence People By Dale Carnegie You can go after the job you want—and get it! You can take the job you have—and improve it! You can take any situation—and make it work for you! Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach […]
By Jackie Camacho-Ruiz Every morning, I wake up hoping that I will help at least one person that day; that I may be of value to others. I head to work and spend most of my time interacting with people—family, new and current clients, team members, strategic partners and members of the media. Everybody is trying to get something done, and everyone believes that what they are doing is important. But how do we bring the very best of […]
By Jackie Camacho-Ruiz The only way to develop a successful legacy is to create a culture that can continue. Legacy is not about building a business like a machine and then being able to walk away and leave it chugging along. It is in the language and atmosphere that you build with your employees that allows your business to continue to grow and innovate in a changing world. There’s no doubt that innovation has lots of air to breathe […]
From running my business, to addressing a national audience, to writing my next book, to helping my kids with homework, to piloting a flight cross country, I wake up every day with a goal to “make it happen” for my clients, friends, loved ones…and myself! I don’t know about you, but I get a tingly feeling of self-satisfaction when I check something off a list or achieve the day’s goal by 10 a.m. My business card states that I am […]
By Jacqueline Camacho-Ruiz If you are always wondering “why is that…?” or “what if…?”, you may be in possession of a great amount of Intellectual curiosity! Intellectual curiosity is the desire to pursue, enjoy, and engage in learning opportunities and is beginning to replace the IQ as the measure of a person’s general potential. In school, students are many times pigeonholed as “gifted” or “remedial” based on standardized test scores without any regard to their intellectual curiosity. Yet research […]
By Jacqueline Camacho-Ruiz It was a beautiful night in my hometown in Mexico. I was playing with my friends in the town plaza. Little did I know that my joyful play was about to be erupted by one of the most difficult times I have experienced. “Your house is on fire Jackie, your house is on fire”- people yelled in the center of town. At first, I thought it was a joke. Then, it started to sink it. My […]
By: Jacqueline Camacho-Ruiz We are risk-takers. Risk-taking is nothing new at JJR. A good example of this is a challenge we faced last year. Transformational Growth Partners (TGP), a high-performance coaching firm, originally came to JJR Marketing to launch its business with a new website and media relations. The owners then asked JJR to help them with a special project—a Kickstarter campaign for a book they were co-authoring with noted Top Fuel Kalitta Motorsports Crew Chief, James “Jim O.” […]