“According to recent data, around 81% of consumers use Google to evaluate local businesses, meaning they are likely to check Google reviews or Google Business Profiles when researching a local company; this signifies a significant majority of consumers utilizing Google for reviews.” -Ranko Media Your google my business is one of the most important assets your company has. As you see, consumers generally head to google to read reviews about your business before deciding to work with you. Not only […]
Happy New Year! The world of social media is ever-changing. Just when you think you’ve mastered it, the next best trend takes over! So, what’s the key to staying ahead and truly thriving in the social media game? At JJR Marketing, we believe it comes down to three essential elements: being authentic, being creative, and having a solid plan. Be Authentic Your followers want to connect with the real you. Let your personality and brand voice shine through your social […]
Seasonal campaigns offer a fantastic opportunity to infuse fresh energy into your marketing efforts. Whether it’s a holiday, a seasonal change, or a special event, these campaigns allow you to highlight products or services that resonate with the season, creating a stronger connection with your audience. The key to success lies in consistency, creativity, and alignment with your brand’s core identity. Here are seven impactful ways to integrate your seasonal campaign across various aspects of your business: 1. Social Media […]
In an ideal world, we’d partner closely with business owners to create fully integrated marketing and PR campaigns that support their business mission all year round. However, we understand that many businesses face challenges like budget, time, and resource limitations. So, what are the top 5 essential marketing initiatives? The answer really depends on your unique business goals. But, if your objective is to keep clients engaged, drive purchases, and maintain a strong presence in their minds, here are our […]
Check out our exclusive Q+A about running JJR with CEO, Jackie Ruiz, Author, Speaker, Visionary, Entrepreneur and so much more! This Q + A includes: How it all began Growth and evolution Customer and community impact Future vision Personal insights How did JJR all begin? Can you share the story of how and why you started the business 18 years ago? I used to work at a high-end Brazilian restaurant and left when I found out that I was […]
“The Rule of 7 asserts that a potential customer should encounter a brand’s marketing messages at least seven times before making a purchase decision.” According to the University of Maryland, it takes at least 7 touchpoints before a prospect makes a purchasing decision. You may be wondering, what exactly is a touchpoint and how can I implement this? In this blog, we will dive into different types of touchpoints and how you can start implementing them into your strategy today! […]
As we see the world outside bursting into life with the vibrant colors of spring, we’re reminded of the endless possibilities that come with the season of renewal. Tiny flowers daringly pierce through thawing soils, trees proudly display their floral crowns, and fertile gardens await the promise of a summer’s harvest. This cycle of rejuvenation mirrors the essence of successfully cultivated marketing strategies, driving home the importance of sowing your efforts today to enjoy the bloom of success tomorrow! At […]
Springtime symbolizes renewal, growth, and the blossoming of new possibilities. For small business owners, it’s the perfect season to revive your marketing efforts and dust off any remnants of winter’s stagnation. We’ve dug up some actionable strategies to rejuvenate your campaigns, freshen up your social media presence, and ensure your marketing communications bloom with potential. Shake Off the Stale and Set Fresh Campaign Goals With the winter chill behind us, it’s time to look at your marketing campaigns with a […]
Marketing is a magical, dynamic, fast-paced field filled with opportunities for creativity and innovation. At JJR Marketing, our passion for marketing runs deep—it’s the heartbeat of our operation and the foundation upon which we build success for small to medium-sized business owners like you. Even though it’s an art that constantly evolves, marketing is sometimes only thought of as a business tool. Yet, it can surprise us with its ability to tap into human emotions, desires, and cultural experiences. The […]
We know that business owners juggle numerous responsibilities, and allocating time effectively can be a challenge. As 2024 begins, it’s the perfect time to reassess your work strategies and consider how marketing tools can enhance productivity. Marketing is not a field you can afford to sideline, as it often dictates the visibility and success of your business. We are here to help you find the right approach to manage your marketing strategies more effectively, offer tips on productivity, and supply […]