November invites us to slow down, reflect, and give thanks, not just for what we’ve accomplished, but for the people who made those accomplishments possible. At JJR Marketing, we’ve learned that gratitude isn’t only a feeling; it’s a powerful force that strengthens relationships, inspires creativity, and fuels success. More Than a Season — A Strategy In marketing, we often talk about connection, the ability to reach people in ways that feel real and lasting. Gratitude is one of the most […]
Intentionality isn’t just a buzzword—it’s a mindset that transforms the way you do business. As we enter the final stretch of the year, it’s easy to get caught up in the rush of deadlines, events, and holiday campaigns. But when you pause to align your actions with your purpose, the results become more powerful and meaningful. At JJR Marketing, we believe intentional marketing means leading with clarity and purpose. It’s about making every post, every email, and every conversation count. Here are […]
Micro-Moments That Shape Your Personal Brand Every Day When it comes to building a personal brand, it’s easy to think only about the “big” moments—keynote speeches, book releases, or major announcements. But the truth is, your personal brand is shaped just as much by the small, intentional moments you create every day. At JJR Marketing, we’ve seen how these micro-moments—seemingly tiny actions—can leave a lasting impression and truly define who you are. Intentional Presence in Every Moment Our CEO, Jacqueline […]
Let’s clear up any confusion: your business brand isn’t the same as your personal brand, and if you’re only investing in one, you’re leaving opportunity on the table. Your business brand is your company’s handshake. It tells the world what you do, who you serve, and why it matters. It’s the polished website, the sleek logo, the social media content that drives leads. But your personal brand? That’s the heartbeat. It’s your voice. Your values. Your story. It’s the part of your brand […]
77% of consumers are more likely to buy from a company when the founder has an active and personal brand (Sprout Social, 2023). At JJR Marketing, one of our most in-demand services is helping individuals create and activate their personal brands, and it’s one of our favorite types of projects! Whether you’re a business owner, an executive, a nonprofit leader, or a passionate professional juggling side hustles, causes, and career goals, your personal brand is the thread that ties it all together. Think […]
Social media is constantly evolving. Just when you think you’ve mastered the latest trends and tools, another wave of updates rolls in. That’s why our very own Social Media Manager, Kylie Welz, is here to walk you through the essentials for staying current and successful in your social strategy. From building your presence to understanding what (and how often) to post, we’re diving into everything you need to know. 1. Creating an On-Brand Profile Your profile is the digital storefront for your […]
“Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.” – John Sculley As we approach the season of spring, it’s the perfect time to refresh more than just your surroundings. With the official start of spring on March 20th, now is the ideal time to give your marketing strategy a much-needed update. Just like a business conducts spring cleaning by organizing inventory or reviewing processes, your marketing strategy also benefits from a seasonal refresh. Eliminate […]
“According to recent data, around 81% of consumers use Google to evaluate local businesses, meaning they are likely to check Google reviews or Google Business Profiles when researching a local company; this signifies a significant majority of consumers utilizing Google for reviews.” -Ranko Media Your google my business is one of the most important assets your company has. As you see, consumers generally head to google to read reviews about your business before deciding to work with you. Not only […]
Happy New Year! The world of social media is ever-changing. Just when you think you’ve mastered it, the next best trend takes over! So, what’s the key to staying ahead and truly thriving in the social media game? At JJR Marketing, we believe it comes down to three essential elements: being authentic, being creative, and having a solid plan. Be Authentic Your followers want to connect with the real you. Let your personality and brand voice shine through your social […]
Seasonal campaigns offer a fantastic opportunity to infuse fresh energy into your marketing efforts. Whether it’s a holiday, a seasonal change, or a special event, these campaigns allow you to highlight products or services that resonate with the season, creating a stronger connection with your audience. The key to success lies in consistency, creativity, and alignment with your brand’s core identity. Here are seven impactful ways to integrate your seasonal campaign across various aspects of your business: 1. Social Media […]