77% of consumers are more likely to buy from a company when the founder has an active and personal brand (Sprout Social, 2023).
At JJR Marketing, one of our most in-demand services is helping individuals create and activate their personal brands, and it’s one of our favorite types of projects! Whether you’re a business owner, an executive, a nonprofit leader, or a passionate professional juggling side hustles, causes, and career goals, your personal brand is the thread that ties it all together. Think of it as your professional reputation—but curated, intentional, and powerful.
Our proprietary process is to:
Document
The journey of impact, accolades, achievements, media placements, awards, recognitions, projects, volunteer work, content, events, experiences all in one place to create brand equity.
Encapsulate
Identify key audiences, messages and vehicles to reach them strategically.
Package
Products in various categories to elevate the brand’s equity, develop new opportunities and create a legacy.
So, When Is the Right Time?
If you’ve ever thought:
- “I want to help elevate my community through my brand, but it’s not set”
- “I want to be known for more than just my job title.”
- “I’ve done so much, but there’s nowhere people can see it all.”
- “I want to get booked for speaking engagements or recognized for awards.”
…then it’s time to invest in a personal brand.
So, What’s Included in a Personal Brand Package at JJR Marketing?
Personal Brand Playbook
- Mission & Vision
- Target Audience
- Positioning Statement
- Goals
- Core Services
Custom Logo & Brand Standards Guide
- Multiple logo concepts based on your style and personality
- Finalized logo files
- Brand guide with fonts, color codes, usage guidelines
Full Website & Content Package
- Custom-branded website to house new content and materials
- Content development with our writers
- A hub where your brand lives
- Pages for how to work with you, learn more, and view your work
Stationery Suite
- Business Cards
- Letterhead
- Envelopes
- Notepads
Speaker Kit
- Professional bio
- List of speaking topics (We can help you develop these)
- “As Seen On” logos/media mentions
- Contact info for bookings
- Beautifully designed to align with your new brand
Social Media Postables
- 20 custom-designed images to introduce and promote your brand online
Want Even More Visibility? Add Activation!
- Award nominations and recognitions
- Media placements and interviews
- Conference speaking opportunities
- Podcast guest spots and more
Start Telling Your Story, Before Someone Else Does
Reach out for more information: Jackie@JJRMarketing.com
Check out this Personal Brand Project: Tatiana Quaife
Check out this Personal Brand Project: Perla Tamez