The alignment of your brand is important, from your website and social media to advertising and print materials. This doesn’t mean every message, post, blog, and ad must be identical, although they often are on social media. Instead, they can harmonize and talk around the same topic or theme, complimenting each other while ensuring that key information is always included.
When evaluating your various platforms for this, ask: Are you sharing the same key information and similar messaging throughout? Do they complement each other or do they contradict? Do people recognize your brand by design, word choice, and messaging when they see it?
When evaluating your website, important factors to consider include:
- Content: Is the information provided clearly, using terms consistently and accurately. Does it include the information that a potential client would be looking for? Does it show that you understand their problems and are providing a solution?
- Design: Is it visually appealing? Are the fonts easy to read? Are the colors appropriate?
- Functionality: Is it easy to navigate? Will visitors be able to easily find what they are looking for?
- Call to action: Do you give your visitors guidance and help them know what to do next?
As you look for alignment and harmony across your social media platforms, key factors you should consider include:
- Key brand identifiers: In other words, will your visitors recognize you whether they are on FaceBook, Instagram, SnapChat, TikTok, or any other social media platform? Or will they wonder if they landed on someone else’s page?
- Consistency: Staying consistent across your platforms helps visitors to recognize your message, to internalize it, and it saves you time because you are able to repurpose content.
- Voice and tone: Is your voice unique to you and recognizable to your followers?
- Design: Are the design elements—color, fonts, style—consistent across platforms so followers know immediately that they are in the correct place?
- Goals: Are you working to use the different social media platforms to reach the same goals or are they all different and likely confusing to your followers?
JJR Marketing is here to help businesses just like yours to be aligned in their marketing efforts. To get started, we’ve created a FREE audit to help you gauge where your own website and social media currently are. Are your various platforms in harmony and working together, or are they confusing to your visitors? We’ve also included a tracking system so you can track your account growth over time.
Try out our FREE website and social media audit today and learn where and how you can improve them.
JJR has been awarded for many social media and website campaigns, and we’re happy to help make yours a success story, too! Contact info@jjrmarketing.com for pricing and more information on to get started.