In an ideal world, we’d partner closely with business owners to create fully integrated marketing and PR campaigns that support their business mission all year round. However, we understand that many businesses face challenges like budget, time, and resource limitations.
So, what are the top 5 essential marketing initiatives? The answer really depends on your unique business goals. But, if your objective is to keep clients engaged, drive purchases, and maintain a strong presence in their minds, here are our top 5 marketing must-haves:
1. A Functional and Updated Website
A website is non-negotiable—it’s your digital storefront. Ensure it’s up-to-date, easy to navigate, and clearly communicates your offerings. At a minimum, your website should include:
- A clear description of your products or services
- Information about you or your company
- Contact details
- Links to your social media accounts
- Client testimonials
Set it and Forget It! – There’s no “set it and forget it” when it comes to your website. While frequent updates may not be necessary if your services or products rarely change, it’s still important to perform minor maintenance regularly to ensure everything remains up-to-date and functional. A well-structured website needs consistent attention to stay effective.
2. Consistent Monthly Email Marketing
Stay connected with your prospects, past clients, and network by sending a monthly email blast. It’s a powerful way to keep your business top of mind and provide valuable content to your audience. Ideas for your email blast topics are:
- Special announcements
- Special discounts or deals
- An informative monthly blog
- Birthday messages and deals
- Holiday messaging
Set it and Forget It! – We recommend setting aside time at the end of the year to plan your emails and campaigns for the upcoming year. Create content that aligns with holidays, special sales, and other predictable events. Consider sending a monthly email to keep your audience engaged and a quarterly newsletter for more in-depth updates. Tools for scheduling and design we recommend: Constant Contact, Mail Chimp.
3. Active Social Media Marketing
This may seem obvious in today’s digital age, but you’d be surprised how many companies have outdated social media profiles that haven’t been updated in years. We recommend a minimum of one post per week on at least two platforms. Here are some content ideas:
- Employee spotlights
- Product or service highlights
- Customer testimonials
- Real-life photos and videos
Set it and Forget It! – Just like with email marketing, it’s a good idea to plan your social media content in advance. At the end of the year, outline posts and campaigns for the coming year that account for key events like holidays and special promotions. Once your posts are created, use scheduling tools like: Facebook META, Hootsuite, Later.
“45% of people check social media before making a purchase. Just under half of consumers worldwide say they look to social media for reviews and insights before making a purchase.” – Market Watch
4. Optimized Google Business Profile
When looking for a new product or service, prospects often turn to Google to check out reviews. Having a Google Business Profile not only helps with reviews but also allows you to update your website address, business hours, and contact info.
Tips for Getting More Reviews:
- Add a link or QR code to leave a Google review on your receipt
- Display QR codes around your business asking for Google reviews
- Set up an automated message to thank recent visitors and include a review link
Set it and Forget It! – This is another platform that requires some occasional maintenance. It’s important to log in regularly to thank reviewers and engage with your audience. Google also favors profiles that are updated with fresh photos and videos, which can improve your search rankings. Otherwise, you can generally “set it and forget it” unless there are changes to your address, phone number, or website.
“88% of customers read Google reviews to determine the reputation and quality of a local business before engaging with them.” – WiserNotify.com
5. Support Your Community
This is a marketing strategy that most people overlook! Being involved with your community is important not only as a business but also to your consumers. It’s a great way to connect authentically with other networks and show the community you care.
Ideas for Community Involvement:
- Volunteer at your local food pantry
- Host a back-to-school backpack drive
- Make a monetary donation to a local food bank or shelter
- Become a sponsor for a cause close to your heart
- Donate a percentage of your proceeds to a charity
How to Maximize Community Engagement for Marketing:
- Be sure to take photos of these events
- Add a “Community Support” section to your website
- Send photos and a short caption to your local news sources
Feeling Overwhelmed? Let Us Help!
We understand that navigating these essential marketing strategies can feel overwhelming. If you’re unsure where to start or need a little extra support to bring your marketing vision to life, we’re here for you. At JJR Marketing Inc., we specialize in creating tailored marketing solutions that fit your unique goals and resources.