How we developed a free assessment to test where you stand in your marketing
One thing we know for sure is that not all marketing is created equal. In the last 20 years of being involved in marketing strategy, branding, campaigns, activations, events, and experiences, we have witnessed many frustrations by business owners when it comes to managing their marketing and expectations. This is when we began our investigative journey as marketers ourselves. We asked questions like: why does this type of marketing produces explosive results while another type does not? How long is the effective timeframe of a campaign to allow us to accurately measure the results? Why are all the marketing vehicles not designed to produce the same results? Why even with a supposedly good marketing strategy, the results are not there? Why is the small business community overwhelmed with the idea of tackling a marketing campaign and then frustrated by the lack of results?
These questions led to the deep questioning of what has led us to create The Golden Five Framework: Five Times of Marketing.
Finally, we had created something that would explain all the questions our clients had, an answer to their frustrations and clarity on their approach. Here are the five types of marketing…
1. Foundational Marketing
SETTING UP THE RIGHT FOUNDATION
Purpose: To establish a digital or print presence; to provide the pieces that all other marketing pieces will use in their call to action for personal branding.
2. Executional Marketing
COMMUNICATING CONSISTENTLY – STAYING ON TOP OF MIND
Purpose: To establish and maintain an ongoing dialogue or relationship with the client; to create a sense of anticipation or expectation for your communication.
3. Time-Bound Marketing
PARTICIPATING IN EVENTS TO CONNECT WITH POTENTIAL CLIENTS
Purpose: To effect a change in a short period of time. Effects may be registrations, redemptions of an offer, participation in an event, downloading something, etc. Creates a pragmatic approach to the pre-, during and post-event (live or online) campaigns. Results, when done correctly, are immediate and result in sign-up, calls, registrations, media coverage, social media shares, etc.
4. Innovative Marketing
DISRUPTING THE MARKETPLACE VIDEOS
Purpose: To create something original that excites and engages customers in a new way
5. Cause Marketing
PULLING ON THE HEARTSTRINGS
Purpose: To increase community goodwill; to contribute to or support a cause; to create a media opportunity; to demonstrate the company’s core values.
It takes 10 minutes to find out where you stand in your marketing. This score can give you clarity and help you to map out a game plan for this year and beyond. We hope that you find insight in your results and reach out with any questions you may have. JJR is here to help!
COMING SOON:
The Golden Five Framework – Harnessing Five Essential Types of Marketing for Success in the 21st Century
Author: Jacqueline S Ruiz