The 5 Types of Marketing – Part 4

Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game!

4. Innovative Marketing

Coming in at number 4, we have innovative marketing!

Innovation provides a disruptive marketing approach. It drives an unexpected, new perspective to existing marketing. Results may vary from immediate reaction to smoldering interest over a longer period of time. Clients have approached us for something innovative, and here are some ways we have delivered.

Virtual events
Awards programs
Facebook contests with voting
Scholarship competitions
Kickstarter Campaigns
Badges or stickers to advance a concept or movement
Anthology publications with contributions from different group members
Custom publications
Creative Concept Encapsulation, or taking a concept and presenting it in a completely unexpected way, i.e. an infographic of something never depicted before, or a concept in a different shape. (For example, JJR has a deck of cards to educate about marketing where each card illustrates and describes a different type of marketing tool).

Check out our Time-Bound Marketing client case study: Young Latina Day

Young Latina Day, a multi-country event, was planned for April 11^th 2020 by the Fig Factor Foundation. Young Latina Day is an event that has been held for 4 consecutive years. This year, it was scheduled to happen amid the coronavirus breakout. We had over 13 countries involved, several locations, hundreds of guests, and a full day of events planned. With the outbreak, our original plans and vision of what we would be able to do became very limited.

See how we helped Fig Factor Foundation do their Innovative marketing in our case study…

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Stay tuned for type 4 next month! Remember if you enjoy our tips, share with your connections via Social media or email.

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