Welcome back to our Email series, The 5 types of Marketing – short marketing tips and tricks to keep you on top of your marketing game!
2. Executional Marketing
Executional marketing, is designed to provide regular communication with the captive and prospective audiences so that they ultimately begin to anticipate it. Any effort that keeps the client connected to their audience can be considered executional marketing. This is a very effective type of marketing because it continues to build an ongoing relationship with past and/or present customers. Out of the blue, you may hear from a past client who just received something from you. Examples of executional marketing items include:
- Ongoing social media posts
- Targeted e-Blasts about company news or timely offers
- Monthly or quarterly newsletters
- PPC, Adroll or Google Ad-word campaigns
- SEO landing pages
- Downloadable content
- Ongoing PR efforts and media outreach
Check out our Executional Marketing client case study: NAWBO Chicago
NAWBO Chicago (National Organization for Woman Business Owners) was seeking a marketing agency that would help them revamp their current outreach efforts as well as create brand awareness in the community. After a detailed RFP process, JJR Marketing won the business.
See how we helped NAWBO Chicago do their executional marketing in our case study…
Stay tuned for type 3 next month! Remember if you enjoy our tips, share with your connections via Social media or email.
Would you like to find out how are you doing with your Marketing?
TAKE THE FREE JJR MARKETING ASSESSMENT TODAY AND FIND OUT…