“According to recent data, around 81% of consumers use Google to evaluate local businesses, meaning they are likely to check Google reviews or Google Business Profiles when researching a local company; this signifies a significant majority of consumers utilizing Google for reviews.” -Ranko Media
Your google my business is one of the most important assets your company has. As you see, consumers generally head to google to read reviews about your business before deciding to work with you. Not only is your google business account helpful for reviews, but consumers use it to find your business hours, address, website, phone number and more.
Here are 6 things you should be doing with your google business profile.
WAIT!! How do I find my google business profile?
- Search for Your Business on Google
- Open Google Search or Google Maps and type in your business name.
- If your business appears in the search results with a profile on the right-hand side (desktop) or at the top (mobile), you have a Google Business Profile.
- Check If You Own the Profile
- If you’re logged into Google, look for an option that says “You manage this profile” or a button that says “Edit your business”—this means you own it.
- If you don’t see this, click “Own this business?” or “Claim this business” on the profile to check ownership status.
- Sign In to Google Business Profile Manager
- Go to Google Business Profile Manager and log in with your Google account.
- If your business appears in the dashboard, you own it.
- If it’s missing, try adding it or requesting ownership if it’s already claimed.
Now what should you do to improve your business profile?
- Complete Your Profile 100%
- Ensure your business name, address, phone number, website, and business hours are accurate and up to date.
- Add a detailed business description that includes relevant keywords.
- Add High-Quality Photos & Videos
- Upload real images of your business, including the storefront, interior, team, and products/services.
- Post short videos (up to 30 seconds) showcasing your business in action.
- Get & Respond to Reviews
- Encourage happy customers to leave Google reviews by sending them a direct link.
- Respond to all reviews, both positive and negative, professionally and promptly.
TIP – Read our full blog about boosting google reviews: https://jjrmarketing.com/how-to-boost-google-reviews/
- Post Regular Updates
- Use Google Posts to share updates, promotions, events, and news.
- Keep content fresh and engaging to signal activity to both customers and Google’s algorithm.
- Optimize for SEO & Keywords
- Use keywords relevant to your business in your description, services, and posts.
- Add business categories and attributes (e.g., “women-owned,” “LGBTQ+ friendly”) that apply to you.
- Enable Messaging & Q&A
- Turn on Google Business messaging to chat with potential customers.
- Answer questions in the Q&A section to provide helpful info before people ask.
Did you know we help companies run google ads? We’re currently helping a local Naperville company reach over 100,000 people per month with an ad spend of less than $200 monthly! Google ads are a great way to get your business name out there on google.
Source: Wisernotify.com