The alignment of your brand is important, from your website and social media to advertising and print materials. This doesn’t mean every message, post, blog, and ad must be identical, although they often are on social media. Instead, they can harmonize and talk around the same topic or theme, complimenting each other while ensuring that key information is always included. When evaluating your various platforms for this, ask: Are you sharing the same key information and similar messaging throughout? Do […]