By Michele Kelly, Senior Content Editor Or at least tell me that you love the things I love. Because if you do, I just might buy what you’re selling. Wait, what??!!? If I whispered those words of endearment to one of my clients, I might be escorted out of the building by a nice man in a blue uniform. Yet, that’s the sentiment behind cause marketing, the epitome of corporate marriages. The union of for-profits with nonprofits defies criticism. […]
Business / Motivation