Smoothie King hosts over 275 people for Re-Grand Opening
The Challenge
Local Basketball legends, Jarryd and Jewell Lloyd purchased a local smoothie king restaurant in the neighborhood they grew up in. The smoothie king was an existing business and didn’t have a great reputation in the area. They wanted people to know that they were the new owners, and that they are looking forward to working with the community on offering jobs for those with disabilities, and offering kosher products with a large Jewish community around the store.
Solutions
We created a marketing program to give us several touchpoints with the community to maximize our Life Time Value (LTV) for Smoothie King. Our main messaging was focused around a grand opening event which included samples, giveaways, meeting the team and an official ribbon cutting ceremony with the city. We wanted to create an opportunity for people to become life-time patrons of Smoothie King Skokie.
Public Relations
- Created a custom media list focusing on local media, trade media, and media related to Jewell and Jarryd’s careers
- Created an official press release to share the story of Jarryd and Jewell to make sure the community knew this was more than “just another franchise.”
- Sent official ribbon cutting photos to the media
- Managed relationship with
Direct out reach
- We selected and organized the delivery of 3,000 custom made mailer invitations to the immediate community
Social media
- Joined several local groups to share with over 30,000k local residents
- Created a social media calendar to promote the new owners and grand opening
Details
- Managed Chamber relationships
- Managed vendors
- Managed event timeline
- Managed at event production
- Worked with Jewells Public Relations team to handle media relations with her
- Managed all community relations, media placements and interview requests
The Results
- 153 Media Placements
- 6 Million potential audience from media placements
- Interview with Skokie Review
- Feature story on Jewell from Chicago Sun-times
- 275+ Attendees between both grand openings
- Official grand opening with the chamber
- 36 customers came in to cash in their coupons from the every door direct mailer
- Prime spot on Skokie and Lincolnwood chambers communication
Estimated over 33,500 people aware of the new owners and offerings of Smoothie King Skokie.