60+ year Business Receives Brand Overhaul
The Challenge
Dr. Gruber of Gruber & Associates, family dental specialists, came to JJR Marketing asking for a major overhaul of their online presence. After 60+ years in business, a recent business change left Dr. Gruber as the sole owner of his dental practice. Not only did Dr. Gruber want to let people know about this change, he also wanted to update the aged look of their logo, website, and other marketing materials.
After JJR provided feedback, the Gruber & Associates team realized they could benefit from ongoing social media, google advertisements, and Google business profile management. Gruber & Associates is an excellent, community-minded dental practice, but their online presence didn’t accurately convey their professional, yet friendly, office and staff.
The Solutions
JJR was able to create a cutting-edge new logo and rework the existing website for Gruber & Associates. Their team was so impressed and pleased with the improvements JJR made, they decided to bring us on board to help with ongoing social media, Google advertisements, and google business profile managment.
We knew that Dr. Gruber’s business profile needed work and would greatly benefit from reviews to organically improve his ranking. So, we created a QR code for clients to scan that would take them directly to Gruber’s business information box on Google where they were prompted to leave a review. We also created an email for the team to send to clients and posted reminders for the office staff to send them.
The Results
- Cutting-edge new logo
- Website with a refreshed look
Social Media
- 6% growth in Facebook followers
- 150% growth in Instagram followers
Google Ads
- $700 per month ad spend
- 64,459 views
- 102 new callers from ad
- 506 additional website visitors from ad
Google Business Profile
- Increased from 24 reviews to 96 reviews
- Added new professional photos
- Updated business hours
- Improved organic placement on Google searches