Two Store Openings in Just One Week!
THE CHALLENGE:
Ashley Homestore approached JJR to support the grand opening events as well as the ribbon cuttings for two stores at the beginning of December 2017 - a time that is not very common to open new stores. The teams at both locations had completely transformed the stores to get them ready to open in just 7 days while the JJR team was hard at work, coordinating all the details of this demanding and time-consuming project.
The two locations were to open within a week apart - double the work, coordination, support, marketing materials, etc.
RESULTS FOR THE CLIENT:
- The Ashley Homestore in Geneva, IL had over 400 people waiting for over two hours before the grand opening celebration, something that had not been achieved before in this part of the country by Ashley Homestore.
- The Ashley Homestore in Downers Grove, IL had almost 200 people waiting in freezing weather for over an hour before the grand opening celebration.
- The Ribbon Cuttings were well coordinated along with the respective Chambers of Commerce.
- The integrated marketing communications strategy worked as it drew a diverse crowd that enjoyed the event and ultimately made a successful day for the stores.
- Events were featured in local media outlets