A Miracle Integrated Campaign Takes Place: A True Partnership.
THE CHALLENGE:
Amidst the 2020 COVID-19 outbreak, Rieke Office Interiors (ROI) put their team to work on a line of PPE products for the workplace. They executed the project and had prototypes in a matter of a couple of weeks. The team realized they needed help – they were experts in the creation of the products, but they needed an expert partner to launch this line of SafeSpace™ products.
THE SOLUTION:
After a call between the CEO of Rieke Office Interiors and JJR Marketing, a plan was created and we hit the ground running. Within a matter of hours, we had an integrated marketing plan put together for ROI. We had a plan for social media, landing pages, and media connections.
We had the CEO on the phone with our content writer within a day to create content around this SafeSpace™ series.
Within 72 hours we created:
- Press Release
- Landing Page
- Description of Products
- Social media postable graphics
- Product main data sheets/flyers
- Email content for clients
- Trade Media List
- Local Media List
Within 2 weeks we were able to secure many media placements including:
- The Business of Furniture
- CBS Chicago News Channel 2 interview
- Daily Herald Business Ledger
- The Startup Magazine
- Business Fit Magazine
- WLS AM Jen Weigel Show
- Yahoo Finance
- 112 Other Online Placements with Potential Audience of 20M Readers
Speed, proactivity, creativity, integration and passion were key in this project. A combination of all these ingredients wrapped into a trusted partnership created unbelievable success.